28 website concepts

Consumer brands and DTC website examples.

When a brand sells online, the homepage is the store. Shoppers want to see the product, the real price and what happens after they order, without hunting for it. Will it fit? What is in it? When does it arrive? A good first screen answers those questions before the visitor has to ask, so buying feels safe.

These are homepage concepts for fictional brands, designed by INSIDEA's team as examples. They cover skincare, coffee, pet food, furniture, sneakers, supplements, home goods, kids and baby, beverages and fitness equipment. Each one picks the worry its buyer has most and puts a working answer in the hero, from a fit check to a lot lookup.

What these homepages put first

A builder with a running total

Instead of a grid of products, the hero lets shoppers put together a set, a table or a bed and watch the price add up as they choose. The total is never a surprise at checkout.

See it in Dabbleware Ceramics, Flaxendell and Bopkettle.

A fit check before checkout

For big, bulky items, the first screen asks for the doorway, the room or the car and checks the fit before anyone pays. It answers the worry that a big order will not fit through the door or into the room.

See it in Settlewick, Folvane and Trundlewell.

Proof of what is inside

When buyers distrust labels, these homepages lead with the evidence: the lab result for a batch, the field an herb came from, or the caffeine printed on every can.

See it in Gritfield Nutrition, Elderwyck Apothecary and Umbralto Cold Brew.