Four bottles, every season.
INSIDEA designed this homepage for a family winery's seasonal wine club. Vintrelle Cellars is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Castoro Titling
A small family winery in California that sells most of its wine through a seasonal club for adults 21 and over: oxblood, parchment, brass and claret, letter-spaced titling capitals and a club picker that shows the next ship date, wines and price.
The brief
Would-be members want to know what a club shipment holds, what it costs and when it arrives before they commit. The first screen must build a shipment by wine type and size and show the wines, the member price and the dates.
The direction
Cellar classic, spaced capitals in parchment and brass on oxblood. The hero is a shipment builder: red, white or mixed, 2, 4 or 6 bottles, the winter ship, edit and charge dates, and an itemized list from retail to member price.
The detail
The Syrah, Cabernet Franc, Chardonnay and Viognier at $48, $46, $44 and $42 make the $180 retail, and 15% off, or $27, leaves $153 a season, $38.25 a bottle; the Wednesday, Nov 25 edit date is nine days before the Friday, Dec 4 shipment. An adult 21 or over signs for every box, and the page cites no scores or awards.
- Display
- Castoro Titling
- Text
- Libre Franklin
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