Spring water, on your floor by Tuesday.
INSIDEA designed this homepage for office spring water delivery in glass jugs. Clerewell Spring Water is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Roboto
A spring water company that delivers glass jugs to offices on fixed weekly routes: ice blue, deep navy, water blue and pale mint, a neutral grotesk display and a planner that turns headcount into jugs, a route day and a stop.
The brief
Office managers want water that just shows up, without guessing how much to order or which day it comes. Show the jug count for their team, the route day and the weekly price in the first screen.
The direction
Crisp and clear, with navy ink and a water blue on ice in a modern grotesk. The hero planner sets team size and area, then shows jugs a week, the route day, the stop number, the arrival window and the price.
The detail
Eight jugs at $7.50 make $60.00 a week and $240.00 for four, and the five route days' 96, 80, 85, 78 and 73 offices add to the 412 on a weekly route. The page bases the count on 24 oz per person a day and says most offices fine-tune it after the first month.
- Display
- Roboto
- Text
- Figtree
More consumer brands and dtc concepts
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