Three products, in active development
Ancil
Ancil sits inside HubSpot and does the deal-prep work an AE spends 6 hours a week on: account research, persona briefs, proposal scaffolds, follow-up drafts. Every output is grounded in your CRM data, not generic web scraping.
Marsin
Marsin watches your marketing surface area (paid, organic, lifecycle, content) and tells you what's actually moving pipeline. Not vanity dashboards, not 'engagement scores'. Real revenue attribution across HubSpot, GA4, ad platforms.
Pranan
Pranan turns a sentence into a workflow. 'When a Series B SaaS deal stalls past 14 days, ping the AE in Slack with the last touch summary and three suggested next plays.' Pranan builds it. You review and ship.
Why INSIDEA Labs
Born from real revenue work
Every Labs product solves a problem we hit on dozens of customer engagements. We build them because the existing tools don't do the job we need.
Wired into HubSpot first
We don't build for the abstract. Every product is grounded in HubSpot's data model, then extended to Salesforce, Klaviyo, and the wider stack.
Customer feedback drives the roadmap
Beta customers shape what ships next. No 'visionary roadmap' theater. The next feature is the one our users asked for the most.
How INSIDEA works
