Three products, in active development
Ancil
Ancil connects to HubSpot read-only, runs 150 audit checks across deals, workflows, contacts, properties, users and more, and shows the evidence behind every finding. Supported fixes change nothing until a portal owner approves them. Starter is free.
Marsin
Marsin watches your marketing surface area (paid, organic, lifecycle, content) and tells you what's actually moving pipeline. Not vanity dashboards, not 'engagement scores'. Real revenue attribution across HubSpot, GA4, ad platforms.
Pranan
Pranan turns a sentence into a workflow. 'When a Series B SaaS deal stalls past 14 days, ping the AE in Slack with the last touch summary and three suggested next plays.' Pranan builds it. You review and ship.
Why INSIDEA Labs
Born from real revenue work
Every Labs product solves a problem we hit on customer engagements. We build them because the existing tools don't do the job we need.
Wired into HubSpot first
We don't build for the abstract. Every product is grounded in HubSpot's data model, then extended to Salesforce, Klaviyo, and the wider stack.
Customer feedback drives the roadmap
Beta customers shape what ships next. No 'visionary roadmap' theater. The next feature is the one our users asked for the most.
How INSIDEA works
