INSIDEA
Pricing & engagement models

Growth tied to revenue, priced like a system..

Three engagement models: a sprint when you have a single big push, a retainer when you need ongoing demand and lifecycle, or fractional CMO when you need senior marketing leadership without the full-time hire.

Engagement tiers

Growth sprint

One big launch, one campaign, one quarter of focused work. Done end-to-end.
Starting at
$14,500/ engagement
  • 30 to 60-day sprint
  • One channel or motion: paid, lifecycle, content, or ABM
  • Strategy, assets, execution, measurement
  • Reporting against a clearly defined success metric
  • Senior team only, no junior hand-offs
  • Hand-off plan if you want to keep running it in-house
Scope a sprint

Retainer

Ongoing demand gen + lifecycle work. The most common engagement for 7-figure-and-up B2B / DTC.
Starting at
$8,500/ month
  • Multi-channel: paid, SEO, lifecycle, content
  • Weekly working session with your leadership
  • Quarterly planning + reforecast
  • Pipeline contribution + CAC + payback reporting
  • Senior team named on engagement
  • Ad-hoc execution as needed
  • 3 month minimum, 30-day off-ramp after
Scope a retainer

Fractional CMO

Series A+ founders who need senior marketing leadership but aren't ready for a full-time CMO.
Starting at
$12,500/ month
  • Senior marketer (CMO-level) named contact
  • Weekly working session with founder / CEO
  • Strategy, hiring plan, agency selection
  • Board-deck marketing narrative and metrics
  • Direct execution on top 1-2 priorities
  • Hand-off path when you hire a full-time CMO
  • 3 month minimum, 30-day off-ramp after
Scope fractional CMO
In every engagement
  • Senior team only, no junior hand-offs
  • Fixed-fee or fixed-monthly retainer, no timesheet
  • Weekly working sessions with your leadership
  • Pipeline contribution + CAC reporting against your CRM
  • Honest opinions about what NOT to do
  • Hand-off plan when the engagement ends
  • 30-minute strategy call before any commitment

Common questions

Why retainers instead of project work?

Growth marketing compounds. The first 60 days are setup and learning; the next 90+ days are where the real lift happens. Project-based growth work usually ends right when it's about to start working.

What's the difference between retainer and fractional CMO?

Retainer is execution-focused: we run the channels, you run the strategy. Fractional CMO is leadership-focused: we set strategy, hire the team, manage the agencies, brief the board.

Do you cover ad spend?

No. Ad spend is separate and goes directly to the platform on your account. We help you size, allocate, and optimize spend.

Industry fit?

Strongest in B2B SaaS, B2B services, DTC ecommerce. We have less coverage in heavy-regulation B2C (alcohol, gambling, supplements). Ask on the strategy call.

Can we start with a sprint and convert to retainer?

Yes. About a third of our retainers start that way. The sprint is the trial run for both sides.

Want a fixed-fee proposal?

30-minute strategy call. Proposal within 48 hours if we're a fit.

Book a strategy call See real outcomes

Get Started
With Us

Book a demo and discovery call to get a look at:

How INSIDEA works
The subscription plan that best fits your needs
Pricing, onboarding, and anything else
HubSpotSalesforcePipedriveAircallApolloTrustpilot

Book a Call With Us

By clicking next, you agree to receive communications from INSIDEA in accordance with our Privacy Policy.