Website design that turns visitors into pipeline.
Redesigns, migrations and new builds on HubSpot Content Hub, WordPress, Webflow, Shopify or custom code. Designed around how your buyers decide, launched without losing the rankings you have earned, and wired into your CRM from day one.
Elite HubSpot Partner, rated 4.99 across 500+ verified reviews. 1,500+ businesses across 25+ countries.
Ask for a change. Watch it ship.
Pick a request and follow it from chat to live. This is a scripted demo on a sample site. On a real project the agent makes the change in your Git repository, and nothing publishes without your approval.
Pick a request below or type your own. You will see the steps a real change goes through: a branch, the edit, the checks, a preview, and your approval.
- Request
- Branch
- Checks
- Preview
- Live
- 538453dInitial sitelive
Three ways we build and run a website.
Move the site you have, build a new one, or run it by chat with an AI agent working in your Git repository. Pick a path to see each step.
How does INSIDEA migrate a website without losing search traffic?
We inventory every URL, template and tracking tag on the current site, map each old address to its new home, rebuild on staging, and check redirects, indexing and tracking before and after the switch.
- 01 · Current site
- WordPress: Pages, posts, media
- HubSpot CMS: Templates, modules, forms
- Webflow or Shopify: Collections, products, assets
- Custom or legacy CMS: Database and templates
- 02 · Audit and map
- Content inventory: Every URL, template, asset
- Search equity: Rankings, links, top pages
- Tracking and forms: Tags, events, CRM fields
- 03 · Migration planMigration plan: Signed off before we build
- URL-by-URL redirect map
- Content and media transfer
- Metadata and schema carried over
- Forms rewired to the CRM
- 04 · New site
- Staging build: Reviewed before it is live
- Launch checks: Redirects, indexing, tracking
- Go live: Switch over, old site archived
- 05 · After launch
- Search Console watch: Coverage and rankings
- 404 monitoring: Broken links fixed fast
- Optimization: Testing under the retainer
Nothing goes live until the redirect map and tracking checks pass on staging.
How does INSIDEA build a new website from scratch?
We start from your positioning, buyers and the questions they search, turn that into a sitemap, wireframes and a design system, build reusable templates on the platform you choose, and hand over a site your team can edit.
- 01 · Inputs
- Brand and positioning: What you stand for
- Buyer research: Who decides, and how
- Search and question map: What buyers search and ask
- CRM and stack: Where leads need to land
- 02 · Structure and design
- Sitemap: Pages by buyer journey
- Wireframes: Layout before visuals
- Design system: Type, color, components
- 03 · BuildBuild: On the platform you choose
- Reusable page templates
- A CMS your team can edit
- Forms, chat and tracking
- Structured data and speed
- 04 · Quality checks
- Content load: Copy, media, metadata
- Device and speed checks: Phones, tablets, desktops
- Your sign-off: Approved before launch
- 05 · Live
- Launch: Domain, analytics, sitemap
- Team training: Edit pages with confidence
- 30 days of support: Fixes, tuning, questions
You sign off the structure and the design before the build starts.
What is an AI-managed website?
It is a website you run by chat. You ask for a change in plain language, an AI agent makes it in your Git repository on a separate branch, and you see a preview link before anything goes live. Nothing ships without your approval. This is how insidea.com itself is run.
- 01 · You ask in chat
- “Add a pricing FAQ”: A plain-language request
- “Publish this case study”: New content
- “Fix the mobile menu”: A bug or a design change
- “Update our review count”: One fact, on every page
- 02 · AI agentAI agent: Works in your Git repository
- Reads the code and the content
- Makes the change on a branch
- Runs the build and the checks
- Opens a pull request
- 03 · Review
- Preview link: See it before it is live
- Before and after report: What changed, and why
- Your approval: Nothing ships without a yes
- 04 · Deploy
- Merge: Reviewed change joins the site
- Automatic deploy: Live about a minute later
- CMS publish: Content synced to the CMS
- 05 · Record
- Git history: Every change, reversible
- Automated checks: SEO audit and claims lint
- Open-work list: What is done, what is next
Every change is a reviewed pull request, so the full history is in Git and anything can be rolled back.
Drag to see what a redesign changes.
Pick your industry. The frame is an illustration of the patterns we see most often in audits and what we build in their place. It describes typical work, not the results of one client.
A homepage that lists features, one demo form for every visitor, and pricing that sends buyers away to ask.
Pages organized by use case and role, clear paths to demo, trial and pricing, and sign-ups that land in the CRM with their source.
How we work with SaaS & Technology teams →A product catalog locked in PDFs, no pages for the specifications buyers search for, and a single contact form.
Indexable product and application pages, quote requests routed by product line, and distributor and spec content buyers can find in search.
How we work with Manufacturing teams →Services buried in dropdown menus, slow pages on mobile, and booking forms that collect more than they should.
Service and location pages written for patients, fast mobile layouts, and intake forms designed around consent and privacy requirements.
How we work with Healthcare teams →Dense product pages, disclosures added as an afterthought, and no clear next step for a visitor who is still comparing.
Plain-language product pages, disclosures built into the templates, and calculators or guides that give visitors a reason to start a conversation.
How we work with Financial Services teams →Slow category pages, thin product descriptions, and a checkout that loses buyers on mobile.
Faster templates, product pages that answer buying questions, and email and SMS capture tied to lifecycle campaigns.
How we work with E-commerce & DTC teams →Listings that search engines cannot read, generic neighborhood pages, and leads that arrive without context.
Crawlable listing and area pages, enquiry forms tied to the property, and leads routed to the right agent in the CRM.
How we work with Real Estate teams →A brochure site that describes the firm, with case studies and expertise hidden several clicks deep.
Service pages built around client problems, proof placed beside each service, and a short path to book a consultation.
How we work with Professional Services teams →Which platform should your website run on?
The one your team will keep updated. INSIDEA builds on HubSpot Content Hub, WordPress, Webflow, Shopify and custom code, works on Framer, Wix and Squarespace sites, and recommends keeping the platform you have when it is the right one.
HubSpot Content Hub
Best when marketing already runs on HubSpot and pages should draw on CRM data.
Pages, forms, CTAs and reporting share one contact record, so a visit and the deal it becomes sit in the same system.
Content Hub implementation →WordPress
Best when you need a wide plugin ecosystem or have a large site worth keeping.
We redesign in place or rebuild the theme, connect forms and tracking to your CRM, and can keep managing the site after launch.
WordPress management →Webflow
Best when design control matters most and the site is mostly marketing pages.
A visual build your marketers can edit directly, with CMS collections for the content that changes often.
Conversion optimization after launch →Shopify
Best when the website is the store and checkout has to work on every phone.
Storefront design, product and collection templates, and email and SMS capture tied to your lifecycle campaigns.
E-commerce work →Custom code
Best when you want full design freedom, speed and a site you can run by chat.
Next.js with a headless CMS, hosted on Vercel, with every change reviewed in Git. This is how insidea.com is built and run.
AI-managed websites →Framer, Wix and Squarespace
Best when your site already runs on one of them and the platform is not the problem.
We redesign and optimize in place, so you get a better site without paying for a migration you do not need.
Talk through your platform →A new site with almost no search traffic grew 25x within 11 months.
The company had launched its new website before the engagement. INSIDEA migrated content from two older sites and built its search presence through SEO and content, with no paid advertising.
Read the case study →“INSIDEA launched our redesigned website in time for a large national tradeshow. The team was very receptive to our feedback and requests for changes.”
Website design and redesign, answered.
What website design services does INSIDEA offer?
Website redesigns, new website builds, SEO-safe migrations, conversion optimization, speed and technical fixes, and CRM and analytics wiring. We build on HubSpot Content Hub, WordPress, Webflow, Shopify and custom code.
Which platforms does INSIDEA build websites on?
HubSpot Content Hub, WordPress, Webflow, Shopify, and custom code on Next.js with a headless CMS, hosted on Vercel. We also work on Framer, Wix and Squarespace sites. We recommend the platform that fits your team, content volume and CRM, and we say so when the one you already have is the right one to keep.
What is an AI-managed website?
A website you run by chat. You ask for a change in plain language, an AI agent makes it in your Git repository on a separate branch, and you review a preview link before anything goes live. Nothing ships without your approval, and every change stays in the Git history. This is how insidea.com is run.
Will a redesign hurt our search rankings?
It can if the migration is not planned. We map every existing URL to its new page, carry across metadata and internal links, and check redirects and indexing at launch so the site keeps the search equity it has earned.
How long does a website redesign take?
It depends on the number of pages, the platform and how much content is migrated. The timeline is written into the proposal before work begins.
How is website design priced?
A monthly retainer, scoped at proposal, from $2,000 a month with a three-month minimum. Specifics on the strategy call.
How do we get started?
Book a 30-minute strategy call. We cover scope, timeline and pricing, and send a proposal within 48 hours if we are a fit.
See your site's before and after.
Book a 30-minute strategy call. We look at your current site together and tell you what we would change first.
How INSIDEA works
