Marketing Operations
MarTech stack design, automation builds, lead lifecycle ops, and the data plumbing that makes marketing measurable and scalable.
What marketing ops protects.
Methodology that ships.
Two-week sprints, senior team always, fixed-fee pricing. The same shape every time.
- Step 0101
Discovery
We map your current state: stack, team, motion, blockers. No assumptions, no demo data.
- Step 0202
Architecture
We design the system. You sign off before we build.
- Step 0303
Build & Migrate
Senior team builds in 2-week sprints. Validated, tested, signed off.
- Step 0404
Train & Hand Off
Documentation, runbooks, 30 days of post-launch support included.
Built on real engagements.
Inside the marketing-ops engagement.
MarTech stack design
Tools selected for fit, integration, and ROI. Vendor evaluation done right.
Lead lifecycle automation
From form fill to closed deal: every workflow, every routing rule, every nurture program.
Campaign management
UTM strategy, campaign attribution, multi-channel coordination, post-mortem cadence.
Data hygiene
Dedup, enrichment, normalization. Marketing data clean enough that reps and finance trust it.
GDPR/CCPA compliance
Consent management, data subject rights, opt-out workflows. Compliance baked into the ops layer.
Reporting infrastructure
Reports that come out of the system reliably. Weekly, monthly, quarterly cadence.
A few of the brands we've delivered for.
“Senior team, sprint cadence, fixed fees. The same expert who scoped our project led delivery. I never got handed off. That alone is worth the premium.”
Marketing operations, answered.
How long does this take?
Most engagements run 6-12 weeks build, then transition to optional ongoing operations.
How is this priced?
Fixed-fee against scope for projects. Monthly for retainers. Specifics on the strategy call.
Who's on my account?
A senior project lead plus relevant specialists. One named account lead end-to-end.
How do we get started?
Book a 30-minute strategy call. We cover scope, timeline, pricing. Proposal within 48 hours if we're a fit.
Related work.
Ready to ship this?
Book 30 minutes. We'll cover what good looks like for your stage, stack, and team.
How INSIDEA works
