Cookie Policy

This page explains how INSIDEA uses cookies and similar technologies on insidea.com, the categories we set, the third-party services involved, your rights, and how to manage your preferences.

What are cookies

Cookies are small text files placed on your device when you visit a website. They help the site recognise your device, remember your preferences, measure how the site is used, and in some cases personalise content and ads.

On insidea.com we use both first-party cookies (set by INSIDEA) and third-party cookies (set by service providers we use such as Google, HubSpot, LinkedIn, Meta, Microsoft, and Apollo). Some technologies we describe here are not technically cookies, for example local storage and tracking pixels, but they serve similar purposes and are covered by this policy.

Why INSIDEA uses cookies

We use cookies to:

• Keep core functionality working, including forms, page navigation, and security.
• Measure traffic and content performance so we can improve what we publish.
• Understand which pages help businesses choose INSIDEA as their HubSpot, RevOps, growth marketing, or AI partner.
• Run advertising on platforms like Google, LinkedIn, and Meta, and measure whether those campaigns drive qualified conversations.

Categories of cookies we use

Strictly Necessary

Required for the site to function. They support things like our consent banner, security, load balancing, and remembering form inputs while you complete them. These cookies cannot be turned off.

Functional

Remember choices you make, such as language or region, to provide a smoother experience. Can be turned off in your preferences.

Analytics

Help us understand how visitors use insidea.com so we can improve content and structure. Services include Google Analytics 4 and Microsoft Clarity. Can be turned off in your preferences.

Performance

Track loading speed and reliability so we can fix issues and improve performance. Can be turned off in your preferences.

Advertisement

Set by us and our advertising partners to deliver relevant ads and measure campaign performance. Services include Google Ads, LinkedIn Insight, Meta Pixel, and Apollo. Can be turned off in your preferences.

Others

Any cookies that do not fit the categories above. Can be turned off in your preferences.

Detailed cookie inventory

The table below lists every cookie and similar technology we detect on insidea.com, the provider, purpose, and lifetime. It is rebuilt automatically each month by our consent manager so the list stays accurate as we add or remove tools.

Third-party services

We use the following third-party services that may set cookies or load similar technologies on insidea.com:

• Google (Tag Manager, Analytics 4, Google Ads)
• HubSpot (CRM, forms, chat)
• LinkedIn Insight
• Meta Pixel
• Microsoft Clarity
• Apollo
• CookieYes (consent management)

Each provider operates under its own privacy notice and data-processing terms. Where they act as independent controllers, you can also exercise your rights directly with them.

Your rights and choices

Depending on where you live, you have different rights over personal data we process through cookies.

EU, UK, EEA (GDPR and UK GDPR)

You have the right to access, correct, delete, or restrict processing of your personal data, to object to processing, to data portability, and to withdraw consent at any time. To exercise these rights, contact us at privacy@insidea.com.

California (CCPA and CPRA)

California residents have the right to know what personal information we collect, the right to delete personal information, the right to correct inaccurate personal information, the right to opt out of the sale or sharing of personal information, and the right to limit use of sensitive personal information.

Other jurisdictions

Other data protection laws, including Brazil's LGPD and similar regimes worldwide, may grant you comparable rights. Reach out and we will route your request to the appropriate framework.

How to manage cookies

You can manage your cookie choices in three ways:

• Click the cookie icon at the bottom-left of any page to reopen our consent banner.
• Adjust the cookie settings in your browser. Most modern browsers let you block or delete cookies, view what cookies are stored, or set rules for specific sites.
• Use the opt-out tools provided by the third parties we work with, including Google, LinkedIn, Meta, and Microsoft.

If you disable analytics or advertising cookies, some personalisation and measurement features may stop working, but the core site will continue to function.

International transfers

INSIDEA is headquartered in the United States and our service providers may store and process data in other countries. Where required, we use approved transfer mechanisms such as the EU Standard Contractual Clauses and the UK International Data Transfer Addendum to ensure your data receives an equivalent level of protection wherever it is processed.

Updates to this policy

We may update this Cookie Policy from time to time to reflect changes in the tools we use, applicable law, or our practices. When we make material changes, we will update the date at the top of this page. If we add new categories of cookies, we will re-prompt for consent where required.

Contact us

Questions about this policy or how INSIDEA handles personal data? Reach out to us at:

For our full data practices, see our Privacy Policy.