What Ancil does
Account research, in 30 seconds
Pull a contact or company record. Ancil generates the briefing AEs spend 20 minutes on: revenue, headcount, tech stack, recent news, three plausible pain points, three plausible objections.
Persona-aware messaging
Ancil writes outbound, follow-up, and re-engagement drafts that match the contact's persona, lifecycle stage, and the deal's last touch. Tone matches your saved templates.
Proposal scaffolds
Generate a first-draft proposal grounded in the deal record, the contact's stated needs, and your past closed-won proposals. AE adds the strategy. Ancil does the typing.
Deal hygiene
Ancil flags stalled deals, missing MEDDPICC fields, contacts without next steps. The hygiene work no one likes doing, done quietly in the background.
HubSpot-native, by default
Ancil is a HubSpot Marketplace app. Install once, runs inside the deal and contact records. No new browser tab, no Chrome extension, no separate dashboard to remember.
Your data stays your data
Ancil runs against your HubSpot instance with the access scopes you control. Outputs do not train shared models. SOC 2 Type II in progress.
How it works
Connect Ancil to your HubSpot. Three minutes via OAuth. Permissions are scoped and revocable.
Ancil reads your past closed-won deals, your saved templates, your company descriptions. Calibrates to your voice.
Open any deal or contact. Ancil generates briefings, drafts, and next steps in-line. AE reviews, sends.
Every accept/reject signal feeds back. Ancil's drafts get sharper to your team's voice over time.
- HubSpot teams running 50+ active deals
- B2B AEs spending 5+ hours a week on prep work
- RevOps leaders tired of dashboards that don't change behaviour
- Sales leaders measuring pipeline coverage and AE activity
Common questions
Is Ancil generally available?
Not yet. Ancil is in private beta with a small group of HubSpot customers. The next cohort opens later this year. Request access if you want a slot.
How is Ancil priced?
Per-seat pricing scaled to HubSpot tier. Beta customers get founding pricing. Final pricing locks at GA.
Does Ancil work with Salesforce?
Salesforce support is on the roadmap, post-GA. The first release is HubSpot-only because that's where most of our customers run.
Where does the data go?
Ancil queries your HubSpot instance via the standard API and processes outputs against an LLM stack (OpenAI / Anthropic). Outputs are not used to train shared models. Data stays in your tenant. SOC 2 Type II in progress.
Who built Ancil?
INSIDEA. We built it because we hit the same prep-work problem on dozens of HubSpot engagements. Ancil is the productized version of what our senior team would do for you, on every deal, manually.
How INSIDEA works
