What Marsin does
Cross-channel attribution that survives scrutiny
First-touch, last-touch, multi-touch, custom: Marsin runs all four against the same data and shows you where they disagree. The disagreements are usually where you find the truth.
Pipeline contribution by channel, by quarter
Stop arguing about whether Q3 paid worked. Marsin shows pipeline-touch contribution by channel by quarter, with statistical significance flagged.
Wasted-spend detection
Marsin flags ad spend on audiences and keywords that have produced zero closed-won pipeline in 6+ months. Cancel with confidence.
Content-to-pipeline mapping
Which blog posts, which guides, which webinars actually generated pipeline? Marsin ties content engagement to deal stage progression.
Lifecycle-stage diagnostics
Where in the funnel does your motion break? Marsin highlights stage-to-stage conversion rates against benchmarks for your industry and stage.
Native to HubSpot, GA4, ad platforms
Read-only connections via native APIs. No data warehouse needed. Plug in once, signal flows.
How it works
OAuth into HubSpot, GA4, Meta Ads, Google Ads, LinkedIn Ads. Read-only. 10 minutes.
Marsin reads 12 months of history. Maps your funnel stages, your channel definitions, your campaign taxonomy.
Daily digest, weekly intelligence brief. The five things that matter, in plain English. Drill into any of them.
Marsin's recommendations link straight back to HubSpot or your ad platform. Cancel, scale, test, fix, all in one click.
- Heads of Marketing tired of dashboards that don't change decisions
- RevOps leaders responsible for pipeline accuracy
- B2B marketers running multi-channel mid-market or enterprise programs
- Founders trying to understand if marketing is working
Common questions
How is Marsin different from a BI tool?
BI tools show you data. Marsin runs on top of HubSpot and your ad platforms with marketing-specific models built in: attribution math, channel contribution, wasted-spend detection. You don't have to build dashboards. Marsin already knows what to surface.
What about Hubspot's native attribution?
HubSpot's attribution is fine inside HubSpot. Marsin layers cross-channel data (GA4, paid platforms, content tools) and runs multiple attribution models in parallel so you can see where they agree and disagree. That's where the insight lives.
Is Marsin GA?
Private beta. Currently working with a curated cohort. Next cohort opens later this year. Request access for a slot.
How is Marsin priced?
Tiered by ad spend volume. Beta customers get founding pricing locked at GA.
Where does the data go?
Marsin reads from your platforms via native APIs. No data leaves your tenant. SOC 2 Type II in progress.
How INSIDEA works
