Growth tied to revenue.
SEO, paid, content, lifecycle, attribution. Connected to your CRM. Measured against pipeline and closed revenue, not impressions.
The mix, configured for your motion.
Most clients run 3-4 channels in parallel. We pick what fits your stage, your audience, and your CAC ceiling.
SEO
Technical SEO, content strategy, AEO/GEO, and the editorial pipeline that turns search into a compounding channel.
Paid Media
Google, Meta, LinkedIn, TikTok. Tied to pipeline, not impressions. Server-side measurement that survives iOS 17.
Content
Editorial that ranks, converts, and earns inbound links. Topical authority + distribution + repurposing.
Email & Lifecycle
Onboarding, activation, retention, win-back, expansion. Behavior-driven, not blast-driven.
Social Media
Organic LinkedIn, X, YouTube, TikTok. Brand-led, performance-measured, founder-friendly.
CRO
On-site and post-click conversion optimization. Hypothesis-driven A/B testing.
Four steps from kickoff to compounding.
Discovery
We map your current acquisition mix, attribution model, MarTech stack, and the bottlenecks limiting growth. ICP and channel-fit analysis included.
Strategy
Channel mix, budget allocation, content calendar, lifecycle architecture, attribution model. The plan you can run from for 6+ months.
Execute
Senior consultants run campaigns in 2-week sprints. Creative testing, audience refresh, content publishing, lifecycle tuning. Weekly review cadence.
Optimize
Optional retainer. We keep the engine running, layer in new channels, and compound results across quarters. Most clients move from project to retainer.
Eight services. One growth engine.
SEO
Technical, content, AEO/GEO, link earning. Tied to revenue not just rankings.
Paid Media
Google, Meta, LinkedIn, TikTok. Performance-measured.
Content Marketing
Editorial pipeline, pillar + cluster, distribution playbook.
Email & Lifecycle
Lifecycle email + SMS via HubSpot, Klaviyo, Customer.io.
Social Media
Organic + creator partnerships + founder-led presence.
CRO
Conversion audit, hypothesis-driven testing, funnel analytics.
Revenue Attribution
Multi-touch attribution that finance and marketing both trust.
Marketing Operations
MarTech stack, automation, lead lifecycle, GDPR compliance.
Vertical-aware acquisition.
Channel mix, content angles, and attribution patterns tuned to your industry.
SaaS & Technology
PLG/SLG demand gen, trial-to-paid lifecycle, MRR/ARR-tied attribution.
Healthcare
Patient acquisition with HIPAA-aware compliance and channel attribution.
Financial Services
Compliance-aware paid + content, multi-stakeholder funnel models.
E-commerce & DTC
Klaviyo lifecycle, paid acquisition, retention, post-iOS attribution.
Real Estate
Local SEO, agent-led content, lead gen with tight routing.
Professional Services
Practice-area marketing, partner-led growth, long-cycle nurture.
The numbers that show up.
DTC craft spirits brand. Flash-sale playbook combining paid media, lifecycle, and creative engineering hit 8.32x ROAS.
Cloud SaaS. Topical authority, technical SEO, and cluster content drove an 89% organic click lift in six months.
U.S. healthcare marketer. Paid + landing-page optimization + lifecycle nurture lifted monthly B2B leads by 433%.
The credentials behind the work.
Retainer, sprint, or fractional CMO.
Full-service retainers from $15K/month. Channel-specific retainers from $5K. Sprint-based campaigns from $25K. Fractional CMO oversight available.
Things people ask.
Do you do paid + SEO + email all together, or just one channel?
Both. Most growth wins compound when channels work together (SEO content fuels paid retargeting, lifecycle nurture closes paid leads, etc.). We typically engage on the full mix, but can scope down to a specific channel if that's where you have a real gap.
How do you handle attribution post-iOS 17?
Server-side tracking via Conversions API, modeled paths, and a CDP layer (Segment, RudderStack) for first-party event collection. We rebuild the measurement layer to survive third-party cookie deprecation.
Can you work with our existing in-house marketing team?
Yes. About 60% of our retainers pair us with an in-house team. We take complex builds, channel strategy, and attribution; they execute day-to-day. Clear RACI on every engagement.
What's a typical retainer size?
$15K-$60K/month for full-service retainers. Channel-specific retainers from $5K-$25K/month. Sprint-based campaigns from $25K-$100K. See /growth-marketing/pricing for engagement models.
Do you bring your own tools or work in ours?
Yours. We work in your HubSpot, Klaviyo, Google Ads, Meta Ads Manager, GA4, and BI tool. We don't push proprietary tooling unless there's a clear reason.
How do we get started?
Book a 30-minute strategy call. We cover where you are, the highest-leverage channel mix for your stage, and what scope makes sense. Proposal within 48 hours if we're a fit.
Ready to tie growth to revenue?
30 minutes with our team. We map the highest-leverage channel mix for your stage and ICP.
Book a Strategy Call
How INSIDEA works
