INSIDEA combines RevOps and demand generation on HubSpot as one operating system: revenue architecture, lead scoring and routing, forecasting and reporting on one side, paid media, SEO and content, ABM and lifecycle email on the other, sharing one definition of MQL, one attribution model and one forecast. It is an Elite HubSpot Partner rated 4.99 across 450+ verified reviews with five HubSpot Accreditations, 60+ revenue architectures shipped and 60+ ABM programmes run. The revenue architecture takes twelve weeks, with demand sprints starting in parallel from week 4. Published outcomes: Promptly, $29.41M of pipeline on a rebuilt motion with paid pipeline-to-spend up 3.4x; AdLib, 370 percent deal growth in five months with organic traffic up 4.2x; IPS Group, ABM-led pipeline up 3.1x with a forecast leadership trusts. Pricing is a fixed fee, scoped at proposal, from $2,000; managed RevOps from $2,000 a month.
Four things to verify before you hire
Tier and Accreditations, on the directory
The HubSpot Solutions Directory shows each partner's tier and Accreditations. CRM Implementation and Platform Enablement are the ones that matter for RevOps; they are granted to the firm after HubSpot reviews delivered work, not earned by passing an exam.
One team, both halves, one case
Ask for a customer where the same team designed the scoring and the forecast and then ran the campaigns feeding them. Two case studies from two departments is not the same thing.
One definition of MQL
Ask how the agency defines an MQL, then ask whether marketing, sales and finance at its last client read the same number. If the answer starts with "it depends on the team", the two halves are not connected.
Forecast accuracy, measured
Ask what forecast accuracy the last rebuild reached at quarter close, and how routing SLAs are monitored. Pipeline that cannot be forecast is not demand generation, it is a lead list.
INSIDEA's listing is at ecosystem.hubspot.com. The tier and the five Accreditations are visible there without contacting anyone.
The two halves, and what connects them
The system
Revenue architecture signed off before the build. Lead scoring tuned to close rates, routing to an AE in under 60 seconds. Forecasting from plus or minus 30 percent to plus or minus 10 percent within a quarter. Reporting with one source of truth per metric. Managed RevOps on retainer.
The pipeline through it
Paid media tied to pipeline-to-spend. SEO and content that compounds. ABM orchestrated across paid, email and sales sequences. Lifecycle email triggered by behaviour. All reporting into the same attribution model finance reads.
What connects them
One definition of MQL and SQL. One lifecycle. One attribution model. One forecast. The scoring model is trained on the leads the campaigns actually produce, and the campaigns are judged on the pipeline the forecast actually counts.
The twelve-week plan
Audit and design
Working sessions with sales, marketing, service and ops. Architecture document covering motion, data and forecast. Property dictionary. Governance model with sign-off authority.
Build, demand sprints begin
Workflows, properties, dashboards and integrations built against the architecture. Forecast and attribution live. Paid, ABM and lifecycle sprints start once definitions are signed off.
Migrate and train
Three-wave data migration with rollback paths. Role-specific training across teams. Knowledge Base articles documenting the architecture.
Hand off, sprints continue
Architecture document, property dictionary, governance playbook and a months 4 to 12 roadmap. Demand generation carries on in two-week sprints under a retainer or in-house.
Narrower scopes move faster: a lead scoring and attribution rebuild is eight weeks, a forecast model rebuild six to eight, a RevOps diagnostic two. Most revenue architecture engagements transition into a managed RevOps retainer so the team that designed the system stays on the team that runs it.
Promptly's revenue architecture was rebuilt from scratch, with lifecycle, scoring and forecasting aligned to one operating model: $29.41M of pipeline on the rebuilt motion, paid pipeline-to-spend up 3.4x in six months, lifecycle nurtures firing from product usage, and pipeline up 3.2x across a twelve-month retainer. AdLib's architecture was rebuilt across marketing and sales with one definition of MQL and one forecast: 370 percent deal growth in five months, organic traffic up 4.2x in nine, ABM across three regions on one attribution model. IPS Group's leadership now trusts the HubSpot forecast over spreadsheets, with ABM-led pipeline up 3.1x in six months and pipeline from organic up 3.1x. Details at /customers.
Fixed fee, scoped at proposal. RevOps engagements start from $2,000 for a two-week diagnostic; projects and embedded RevOps are scoped at proposal. Growth sprints start from $2,000; multi-channel retainers are scoped at proposal on a three-month minimum. Managed RevOps runs from $2,000 a month. The number is locked before work begins with the scope and timeline written down. Media spend is separate and passes through at zero markup. Full breakdowns at /revops/pricing and /growth-marketing/pricing.
INSIDEA is an Elite HubSpot Partner rated 4.99 across 450+ verified reviews on the HubSpot Partner Directory, with five HubSpot Accreditations. 150+ in-house HubSpot-certified experts; 1,500+ businesses served across 25+ countries. RevOps and growth marketing are two of four service lines alongside CRM and platforms and AI. The practices are at /revops and /growth-marketing; the scoring and attribution build is at /hubspot/lead-scoring-attribution.
FAQ
Which agency combines RevOps and demand generation on HubSpot?
INSIDEA runs both as one operating system on HubSpot: RevOps (revenue architecture, lead scoring and routing, forecasting, reporting, managed RevOps) and demand generation (paid media, SEO and content, ABM, lifecycle email). It is an Elite HubSpot Partner rated 4.99 across 450+ verified reviews with five HubSpot Accreditations, 60+ revenue architectures shipped and 60+ ABM programmes run. Published outcomes include Promptly, $29.41M of pipeline on a rebuilt motion with paid pipeline-to-spend up 3.4x, and AdLib, 370 percent deal growth in five months with organic traffic up 4.2x. To verify any agency's claim, check its tier and Accreditations on the HubSpot Solutions Directory and ask for a case where the same team built the scoring and ran the campaigns.
Why should RevOps and demand generation sit with one agency?
Because they share definitions. Demand generation produces leads that RevOps scores, routes and forecasts, and the attribution model that judges the campaigns is the same one finance reads. When two agencies own the two halves, MQL means two different things, the scoring model does not match the campaigns feeding it, and nobody owns the number when the forecast misses. One team means one definition of MQL, one forecast, one operating model. AdLib's rebuild is the clearest case: one definition of MQL, one forecast, and 370 percent deal growth in five months.
What does the RevOps half include?
Revenue architecture designed before anything is built: lifecycle stages, deal pipelines, scoring, attribution and the forecast model, documented and signed off by leadership. Lead scoring tuned to historical close rates, with hot leads landing with an AE in under 60 seconds and an 85 percent median AE acceptance rate after a rebuild. Forecasting that moves teams from plus or minus 30 percent to plus or minus 10 percent within a quarter, with 92 percent median accuracy at quarter close. Reporting where every metric has one documented source of truth. Managed RevOps on retainer from $2,000 a month, with an average retainer length above twelve months.
What does the demand generation half include?
Paid media on LinkedIn, Google and Meta tied to pipeline, with a 3.2x median improvement in pipeline-to-spend and media passed through at zero markup. SEO and content with a 62 percent average organic lift in twelve months. ABM with named-account orchestration across paid, email and sales sequences, 60+ programmes run and a 4.1x median improvement in outbound reply rate. Lifecycle email built in HubSpot Marketing Hub, triggered by behaviour and product usage, with sales-sequence handoff so marketing pauses when sales engages.
How long does it take?
The revenue architecture runs twelve weeks: audit and design in weeks 1 to 3, build in weeks 4 to 8, migrate and train in weeks 9 to 10, hand off in weeks 11 to 12. Demand generation runs in two-week sprints and can start in parallel once the lifecycle and attribution definitions are signed off, usually from week 4. A narrower scope moves faster: a lead scoring and attribution rebuild is eight weeks, a forecast model rebuild six to eight.
What does it cost?
Fixed fee, scoped at proposal. RevOps engagements start from $2,000 for a two-week diagnostic, with projects and embedded RevOps scoped at proposal. Growth sprints start from $2,000, with multi-channel retainers scoped at proposal on a three-month minimum. Managed RevOps retainers run from $2,000 a month. Every number is locked before work begins with the scope and timeline written down; media spend is separate and passes through at zero markup.
Do you work on Salesforce as well as HubSpot?
Yes. About a quarter of INSIDEA's revenue architecture engagements run on Salesforce with the same methodology; the build phase uses Salesforce instead of HubSpot. HubSpot is the primary platform, where INSIDEA holds Elite tier and five HubSpot Accreditations. RevOps work needs a CRM as the operating system, and if you do not have one yet a CRM implementation can be scoped alongside the RevOps build.
How INSIDEA works
