Klaviyo work we ship for DTC and lifecycle teams
Lifecycle flow architecture
Welcome, browse abandon, cart abandon, post-purchase, win-back, replenishment, VIP, sunset, birthday. Mapped to your customer lifecycle, not generic templates.
Read more →Segmentation that earns its keep
RFM, predictive CLV, product affinity, channel preference, suppression rules. Real segments that make campaign and flow targeting sharp.
Read more →SMS programs
Klaviyo SMS, opt-in flows, two-way conversation flows, transactional SMS. Compliance-aware (TCPA, GDPR, opt-out tracking).
Read more →Deliverability and reputation
Domain warm-up, BIMI, DMARC, list hygiene, sunset rules. The unsexy work that protects sender reputation.
Read more →Attribution and reporting
Klaviyo native attribution plus a custom revenue layer that ties campaigns and flows back to your DTC analytics. Real ROAS visibility.
Read more →Migration onto Klaviyo
Mailchimp, Omnisend, ActiveCampaign, Marsello → Klaviyo. Lists, flows, segmentation logic carried over with no list damage.
Read more →What Klaviyo engagements look like in numbers
If you sell DTC or ecommerce on Shopify/Woo/BigCommerce, Klaviyo. Mailchimp is fine for B2B newsletters and simple SMB lists; for ecommerce lifecycle Klaviyo wins on segmentation depth, flow logic, and ecommerce data integration.
Klaviyo questions DTC marketers ask us
Are you a Klaviyo partner?
Yes. INSIDEA is a member of Klaviyo's K:Partners agency program, and we run Klaviyo lifecycle programs for 6-7-figure DTC brands.
Do you work with non-Shopify ecommerce?
Yes. WooCommerce, BigCommerce, Magento, custom headless stacks. The lifecycle work is platform-agnostic.
Can you set up SMS too?
Yes. Klaviyo SMS or alternative providers like Postscript. We have a strong opinion that for most DTC, Klaviyo's unified email+SMS is the right call.
How is this priced?
Either project-based (one-time program build) or monthly retainer (ongoing campaigns + flow optimization). Fixed-fee against scope.
How do we get started?
30-minute strategy call. We do a quick Klaviyo account audit and propose a scope. Proposal within 48 hours if we're a fit.
How INSIDEA works
