Klaviyo email and SMS lifecycle for DTC and ecommerce

Q: Are you a Klaviyo partner?

Yes. We have run Klaviyo lifecycle programs for dozens of 6-7-figure DTC brands. Verified Klaviyo Master Partner status.

Q: Do you work with non-Shopify ecommerce?

Yes. WooCommerce, BigCommerce, Magento, custom headless stacks. The lifecycle work is platform-agnostic.

Q: Can you set up SMS too?

Yes. Klaviyo SMS or alternative providers like Postscript. We have a strong opinion that for most DTC, Klaviyo's unified email+SMS is the right call.

Q: How is this priced?

Either project-based (one-time program build) or monthly retainer (ongoing campaigns + flow optimization). Fixed-fee against scope.

Q: How do we get started?

30-minute strategy call. We do a quick Klaviyo account audit and propose a scope. Proposal within 48 hours if we're a fit.

Klaviyo work we ship for DTC and lifecycle teams

Lifecycle flow architecture

Welcome, browse abandon, cart abandon, post-purchase, win-back, replenishment, VIP, sunset, birthday. Mapped to your customer lifecycle, not generic templates.

Segmentation that earns its keep

RFM, predictive CLV, product affinity, channel preference, suppression rules. Real segments that make campaign and flow targeting sharp.

SMS programs

Klaviyo SMS, opt-in flows, two-way conversation flows, transactional SMS. Compliance-aware (TCPA, GDPR, opt-out tracking).

Deliverability and reputation

Domain warm-up, BIMI, DMARC, list hygiene, sunset rules. The unsexy work that protects sender reputation.

Attribution and reporting

Klaviyo native attribution plus a custom revenue layer that ties campaigns and flows back to your DTC analytics. Real ROAS visibility.

Migration onto Klaviyo

Mailchimp, Omnisend, ActiveCampaign, Marsello → Klaviyo. Lists, flows, segmentation logic carried over with no list damage.

What Klaviyo engagements look like in numbers

30%+

Email revenue contribution

Industry benchmark for healthy DTC programs

<14d

First flows live

Welcome, browse, cart in two weeks

2.1x

LTV uplift

Typical after 90 days of program work (case study average)

Deliverability incidents

On accounts under our managed program

Klaviyo or Mailchimp?

If you sell DTC or ecommerce on Shopify/Woo/BigCommerce, Klaviyo. Mailchimp is fine for B2B newsletters and simple SMB lists; for ecommerce lifecycle Klaviyo wins on segmentation depth, flow logic, and ecommerce data integration.