SEO, for the keywords your buyers actually search.
Most SEO programs we audit chase volume that doesn't convert. We tune SEO to high-intent commercial keywords, technical SEO that holds up, and topic-cluster authority your competitors can't match in 6 to 12 months.
SEO that ranks where it matters.
Four real SEO engagements.
Inbound traffic up 4.2x in 9 months
AdLib's organic strategy lifted traffic 4.2x. Top-3 rankings on 60+ commercial keywords.
Topic authority across 5 personas
Promptly's SEO authority grew across 5 buyer personas. ICP-aligned organic traffic doubled.
Product page rankings cleaned up
Hunter Pumps' product catalog SEO rebuilt. 100+ product pages now rank for commercial intent terms.
Bottom-funnel keywords owned
IPS Group rank for buyer-intent terms competitors had owned for years. Pipeline-from-organic up 3.1x.
When SEO work fits, and when it truly doesn't.
Below is the honest read.
Right fit when
- You believe in long-term organic growth and have 6 to 12 months of patience.
- Your buyer searches before buying and you can identify high-intent commercial keywords.
- Your domain authority is in the right ballpark for the keywords you're targeting.
- Technical SEO debt is real and you want it addressed properly.
- You can sustain editorial cadence to support topic-cluster authority.
Wrong fit when
- You need pipeline this quarter. SEO is a 6 to 12 month investment.
- Your buyer doesn't search. They buy on referral or RFP.
- Your domain is brand-new with zero authority and competing against entrenched incumbents.
- You expect SEO to fix product-market-fit issues. Organic amplifies; it doesn't fix.
How SEO compounds over time.
Below is the structure.
Schema + speed + indexability
Technical SEO audit. Schema templates. Page speed optimization. Sitemap, redirects, canonicalization. Foundation for everything else.
Topic-cluster authority
Pillar pages and supporting articles tied to high-intent commercial keywords. Internal linking model. Authority compounds over 9 to 12 months.
Reporting + iteration
Weekly ranking and traffic reports. Monthly topic-cluster performance review. Quarterly strategy refresh against algorithm changes.
From kickoff to rankings that hold.
Five steps.
Audit
Two sessions plus a deep technical and content audit. Domain authority, technical debt, content gaps, competitor analysis. Output: prioritized fix list.
Strategy
Topic-cluster strategy, keyword priorities, technical fix list, content production plan. Sign-off before execution.
Technical
Technical SEO fixes: schema, page speed, redirects, sitemap, indexability. Foundation in place before content scales.
Content
Topic clusters built. Pillar pages and supporting articles published. Internal linking model executed.
Operate
Optional retainer for ongoing content production, technical maintenance, and quarterly strategy reviews.
Inside an SEO engagement.
Below is the typical scope, fixed-fee from $14,500 plus monthly retainer for ongoing work.
Audit + Strategy
- ·Technical SEO audit with prioritized fix list
- ·Content gap analysis vs competitors
- ·Topic-cluster strategy with keyword priorities
- ·12-month roadmap
Technical fixes
- ·Schema templates applied
- ·Page speed optimization
- ·Sitemap, redirects, canonicalization
- ·Indexability validation
Content + linking
- ·Pillar pages published
- ·Topic-cluster supporting articles
- ·Internal linking executed
- ·Weekly ranking and traffic reports
Hand off
- ·Strategy document with playbooks
- ·Quarterly strategy refresh cadence
- ·Ongoing retainer pricing on month-to-month basis
Strategy + retainer. Volume-aware.
Strategy + initial work: $14,500 to $48,000. Ongoing retainer: $5,000 to $25,000 monthly. Includes content production, technical maintenance, and quarterly strategy.
Things people ask.
How long does it take to see SEO results?+
First articles ranking within 60 to 120 days. Material traffic lift within 6 to 9 months. Compounding effect kicks in around month 9 to 12.
Do you do link-building?+
Selectively. We focus on earning links through quality content rather than purchased link networks. Digital PR available as an add-on for customers who need outbound link work.
What about AI-generated content for SEO?+
AI-assisted with human review. Pure AI content has been deprioritized by Google's algorithms. Human-edited AI-assisted content with original research and brand voice ranks well.
How do you handle technical SEO?+
Technical audit at the start. Schema templates, page speed, redirects, indexability all addressed in Phase 02 before content scales. Ongoing technical monitoring as part of the retainer.
What about local SEO?+
Available for customers with local relevance (multi-location services, regional brands). Local SEO is a different discipline from B2B SEO and we scope it separately.
How do we get started?+
Book a 30-minute strategy call. Proposal within 48 hours if we're a fit.
How INSIDEA works
