Content Hub, for editorial that ships.
Most CMS setups we audit have a beautiful theme and an empty editorial calendar. Content Hub becomes the place where strategy, SEO, blog, podcast, video, and AI-generated assets all live next to the contact record they were built to convert.
Content that ranks and converts.
Four real Content Hub builds, four real outcomes. Each card links to the full case study with the stack, methodology, and metrics in detail.
Editorial system across 5 personas
Promptly built a multi-persona content engine in Content Hub. Topic clusters, lifecycle CTAs, AI-assisted drafts.
Inbound traffic up 4.2x in 9 months
AdLib rebuilt their site on Content Hub with topic-cluster SEO and lifecycle-aware CTAs throughout.
100+ product pages structured for SEO
Hunter Pumps moved from a static site to Content Hub. Each product page tied to lead-gen forms in Marketing Hub.
Sales enablement library with 60+ assets
IPS Group's sales team now reaches for Content Hub assets in every cycle. Tied directly to deal stages.
When Content Hub fits, and when it truly doesn't.
We build on WordPress and Webflow too. Below is the honest read we give on every strategy call.
Right fit when
- You want content, contacts, and conversions on one platform with a single source of truth.
- Editorial cadence is 4+ posts a month and growing. AI-assisted drafting will save real time.
- SEO and lifecycle CTAs should live in the same tool, not bolted together with a plugin.
- Marketing Hub is your campaign engine and you want CMS pages tied to lifecycle, not just static.
- You're 10 to 500 employees and want a CMS running in 6 to 10 weeks, not 6 months.
Wrong fit when
- You run a high-volume publisher with 100K+ monthly posts and need newsroom-grade editorial workflow.
- Your developer team is committed to a JAMstack workflow and wants a fully decoupled headless CMS.
- You need WooCommerce, BuddyPress, or other deep WordPress plugin ecosystems.
- Your existing WordPress site has 5+ years of custom plugins, themes, and gutenberg blocks that aren't trivially repeatable.
Where Content Hub plugs into the stack.
Content Hub on its own is a CMS. Content Hub wired into Marketing Hub upstream and Sales + Service Hub downstream is the system that turns content into pipeline, and pipeline into expansion narratives.
SEO + AI assist
Topic-cluster strategy, AI-assisted drafting, brand-voice guardrails, automated meta + schema generation. Content production gets faster without losing the voice.
Site, blog, podcast, video, gated
All content types in one place. Lifecycle-aware CTAs. Membership and gating. Multi-language. AI search built in. Page speed handled.
Marketing + Sales + Service
Every page conversion lands in HubSpot CRM. Marketing nurtures. Sales sees content read by each prospect. Service uses the same KB articles the website does.
From kickoff to first page that ranks.
Six steps. Same approach used on every customer outcome above. Built to ship a working Content Hub fast, then layer the depth as the team learns what's working.
Audit
Three sessions with marketing and editorial leadership. Current site IA, traffic patterns, content gaps, technical SEO debt. Output: prioritized fix list with effort and impact.
Architecture
Site information architecture, topic-cluster map, lifecycle-aware CTA model, gated-content strategy, schema templates, redirect plan. Designed before built. You sign off.
Build
Senior team builds in two-week sprints. Pages, blog, podcast or resource hub, gated content templates, smart CTAs, AI-assisted drafting workflow, schema, sitemap, redirects. Tested in sandbox.
Migrate
If you're coming from WordPress, Webflow, or a custom CMS, this is when content lands. Posts, images, redirects, internal links rebuilt cleanly. Schema mapped. Indexability validated. SEO equity preserved.
Train
Two cohorts. One for editors (drafting, AI assist, publishing, smart content), one for marketing leadership (topic clusters, reporting, lifecycle CTAs). Recorded with role-based docs.
Operate
30 days of weekly check-ins. We catch the issues that surface only when content actually ships. Optional managed-ops retainer takes over from day 31 if you want continuous SEO and editorial support.
Inside a Content Hub build.
Real deliverables, not capability bullets. Below is the full scope on a standard Content Hub Pro engagement, fixed-fee from $24,500.
Build
- ·Site IA with up to 25 page templates
- ·Blog or resource hub with topic-cluster taxonomy
- ·Gated content templates with lifecycle CTAs
- ·Schema templates (Article, FAQ, Breadcrumb, Product)
- ·AI-assisted drafting workflow with brand voice guardrails
- ·Smart content rules tied to lifecycle stage
Run
- ·10 launch articles published with full instrumentation
- ·12+ reports across traffic, conversion, topic performance
- ·3 dashboards by role (editor, SEO lead, CMO)
- ·Sitemap, redirects, technical SEO validation
- ·AI-powered site search live
- ·One marquee integration (podcast platform, video, ABM tool)
Train
- ·Two recorded training sessions (editors + leadership)
- ·Knowledge Base articles for the 12 most common rep questions
- ·Role-based onboarding doc for new hires
- ·Weekly 30-min check-in for first 6 weeks post-launch
Hand off
- ·Architecture document (PDF + editable)
- ·Editorial style guide tied to brand voice rules
- ·Topic-cluster map with priority and effort
- ·Suggested optimization roadmap for months 4-12
Fixed-fee. Tier-aware. Senior team always.
Quickstart from $9,500. Standard Content Hub implementation from $24,500. Enterprise rebuilds (custom theme, multi-language, deep migrations) from $58,000. License costs separate, paid directly to HubSpot at partner-discount rates.
Things people ask.
What's the difference between Content Hub Pro and Enterprise?+
Pro covers most mid-market needs: blog, gated content, smart CTAs, basic memberships. Enterprise unlocks multi-language, dynamic page personalization, advanced memberships, content health scoring, and brand voice tuning. Most teams under 100 employees stay on Pro.
How long does a typical Content Hub build take?+
Quickstart: 2 to 4 weeks for the essentials (site, blog, basic templates). Standard build: 6 to 10 weeks end-to-end. Enterprise rebuild with multi-language and deep migrations: 10 to 14 weeks.
Can you migrate from WordPress?+
Yes. We've delivered 50+ WordPress to HubSpot migrations, including INSIDEA's own with 956 posts. Posts, images, internal links, redirects, schema, custom fields. SEO equity preserved. Same-day rollback if anything breaks.
What about Webflow?+
Yes. We've migrated 20+ sites from Webflow. Templates carried over, CMS collections mapped, redirects validated. Most teams choose this when they want content tied to HubSpot CRM and lifecycle marketing.
Do you do the SEO work too?+
Yes. Topic-cluster strategy, technical SEO, schema, redirects, internal linking, on-page optimization are all part of the standard engagement. Ongoing SEO retainers are separate, run by our growth marketing team.
What about multi-language sites?+
Yes on Enterprise. We've shipped sites in 8+ languages with hreflang, locale-specific CTAs, and translated CMS workflows. Most teams use a hybrid approach: human translation for top pages, AI-assisted for long tail.
Can we keep our existing domain and SEO equity?+
Yes. We map every URL on your existing site to a HubSpot equivalent. 301 redirects published before launch. Sitemap submitted to Google. Most customers see no SEO drop and many see a lift within 60 days.
How do we get started?+
Book a 30-minute strategy call. We'll cover where you are, where you want Content Hub to take you, and the highest-leverage move. Proposal within 48 hours if we're a fit.
How INSIDEA works
