370% deal growth in five months.
AdLib Media Group, a digital service provider, was scaling on Google Sheets. Workflows fragmented, records updated by hand, leads slipping through the cracks. INSIDEA implemented HubSpot Sales Hub, Service Hub, and Marketing Hub Professional. Five months later, deal creation was up 370% with 73 new deals in a single week.
A scaling business hitting the ceiling of spreadsheets.
AdLib was running sales data through Google Sheets. As the business grew, the cracks widened. Manual updates were time-consuming and prone to costly errors. Without a way to connect companies, contacts, and opportunities, leadership couldn't track revenue or prioritize leads in any structured way.
The need wasn't just to fix today's pain. It was to build the foundation for tomorrow's growth.
A unified HubSpot ecosystem across Sales, Service, and Marketing.
Form integration without data loss
AdLib's non-WordPress forms wired into HubSpot via custom tracking codes. Every submission flowed seamlessly into the CRM, no leaks, no orphan records.
Workflow automation
Company and deal records auto-created on form submission. Custom pipelines and deal stages structured around the actual sales and service motion.
Centralized deals and tickets
Service tickets and deals consolidated into HubSpot, creating a single source of truth for B2B operations. Duplication eliminated, confusion gone.
Real-time custom dashboards
Monthly and quarterly revenue trends, ticket resolution times, and pipeline health all surfaced in HubSpot. Raw data turned into actionable insight.
Sales + Service + Marketing alignment
All three hubs configured to share data and triggers. Marketing hands off to sales cleanly, sales hands off to service cleanly, all under one platform.
Scalability foundation
The setup wasn't just for today's scale, it was built to absorb the growth AdLib was already heading into. Pipelines, automations, and reports designed to scale without re-architecture.
What was actually used to ship this.
Operational transformation, with the numbers to prove it.
Deal creation lifted 370% from May through September. A single week in September alone saw 73 deals created, a record-breaking surge. The pipeline filled with high-intent activity, with 85.43% of pipeline value sitting in active deals.
Customer service saw a parallel improvement: average ticket resolution times dropped, with all tickets resolved within a reasonable SLA. AdLib's teams went from manually stitching reports to making decisions from live HubSpot dashboards. The chaos became clarity.
“It was like flipping a switch from a slow trickle to a powerful flow of opportunities.”
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