What Pranan does
Plain-English first
Type what you want to happen. Pranan parses the intent, picks the right triggers, conditions, and actions, builds the workflow, asks for confirmation. The hard part of automation, abstracted.
Cross-platform native
HubSpot, Salesforce, Slack, Klaviyo, Stripe, Notion, Apollo. Pranan knows the data models and connects them without you having to remember API field names.
Review-before-ship
Every workflow Pranan builds renders as a visual diagram you can read and approve. No black-box automation. You see exactly what runs before it runs.
Version control built in
Every workflow is versioned. Roll back to any prior version with one click. No more 'who broke this Zap last Tuesday'.
Lighter than Operations Hub, deeper than Zapier
Pranan is the right tool when your workflow is too custom for native HubSpot, too important for Zapier, and too expensive to build in Operations Hub. The middle ground that didn't exist.
Audit trail and observability
Every workflow run is logged: input, decision, output, latency, errors. Debug what actually happened without DM'ing the person who built it.
How it works
Type the workflow in plain English. Be specific about platforms and conditions, or stay general and let Pranan ask follow-ups.
Pranan generates the workflow as a visual diagram with every trigger, condition, and action. You read it, edit it, or accept it.
Run the workflow against sample data or a recent CRM record. See the output before anything ships to production.
One-click deploy. The workflow goes live with full logging and rollback. Edit any time by typing what to change.
- RevOps teams running 50+ workflows across HubSpot
- Marketing ops leaders tired of debugging Zapier tasks
- Engineering teams asked to build automations that aren't core product
- Founders who want automation without hiring an integration consultant
Common questions
When is Pranan available?
Coming soon. Pranan is the newest of the three Labs products. We're building it now. Join the waitlist if you want to be notified when private beta opens.
Is Pranan a HubSpot Marketplace app?
Yes, on launch. The first-class connectors are HubSpot, Salesforce, Slack, Klaviyo, Stripe, Notion, Apollo. More platforms ship after GA based on demand.
How is Pranan different from Operations Hub or Zapier?
Operations Hub is great when you have a HubSpot-only problem and want native custom code. Zapier is great for simple A→B integrations. Pranan handles the multi-step, multi-platform, plain-English-driven workflows that are too complex for Zapier and too cross-platform for Operations Hub.
How is Pranan priced?
Pricing not finalised. Likely consumption-based: number of workflow runs per month, plus per-seat for the builder.
Why the name?
Pranan is a Sanskrit-rooted name meaning 'breath of life'. It's also the name of the founder's son. The product is built with care.
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