Funnel Design & Optimization
Funnel architecture from awareness to expansion. Stage definitions, conversion benchmarks, and the experiments that move them up and to the right.
What a sharper funnel diagnoses.
Methodology that ships.
Two-week sprints, senior team always, fixed-fee pricing. The same shape every time.
- Step 0101
Discovery
We map your current state: stack, team, motion, blockers. No assumptions, no demo data.
- Step 0202
Architecture
We design the system. You sign off before we build.
- Step 0303
Build & Migrate
Senior team builds in 2-week sprints. Validated, tested, signed off.
- Step 0404
Train & Hand Off
Documentation, runbooks, 30 days of post-launch support included.
Built on real engagements.
Inside the funnel rebuild.
Stage definitions
Each funnel stage with clear entry/exit criteria. No more 'what counts as MQL' debates.
Conversion benchmarking
What's a good lead-to-MQL rate? MQL-to-SQL? SQL-to-Won? We bring industry benchmarks plus your own historicals.
Bottleneck analysis
Where in the funnel are you losing too many. Why. What to do about it.
Experimentation framework
Hypothesis-driven tests on funnel mechanics. CTA placement, lead form length, email cadence, deal stage automation.
Velocity optimization
Time-in-stage tracked, slow-moving deals flagged, stuck-deal automation triggered.
Reporting cadence
Weekly funnel reviews, monthly cohort analysis, quarterly stage redefinition.
A few of the brands we've delivered for.
“Senior team, sprint cadence, fixed fees. The same expert who scoped our project led delivery. I never got handed off. That alone is worth the premium.”
Funnel design, answered.
How long does this take?
Most engagements run 6-12 weeks build, then transition to optional ongoing operations.
How is this priced?
Fixed-fee against scope for projects. Monthly for retainers. Specifics on the strategy call.
Who's on my account?
A senior project lead plus relevant specialists. One named account lead end-to-end.
How do we get started?
Book a 30-minute strategy call. We cover scope, timeline, pricing. Proposal within 48 hours if we're a fit.
Related work.
Ready to ship this?
Book 30 minutes. We'll cover what good looks like for your stage, stack, and team.
How INSIDEA works
