Revenue Attribution
Multi-touch attribution that ties marketing spend to closed revenue. First-party data, modeled paths, and dashboards finance and marketing both trust.
What clear attribution unlocks.
Methodology that ships.
Two-week sprints, senior team always, fixed-fee pricing. The same shape every time.
- Step 0101
Discovery
We map your current state: stack, team, motion, blockers. No assumptions, no demo data.
- Step 0202
Architecture
We design the system. You sign off before we build.
- Step 0303
Build & Migrate
Senior team builds in 2-week sprints. Validated, tested, signed off.
- Step 0404
Train & Hand Off
Documentation, runbooks, 30 days of post-launch support included.
Built on real engagements.
Inside the attribution engagement.
Attribution model design
Multi-touch, time-decay, position-based, or custom. Selected based on your sales cycle.
First-party data layer
Server-side tracking, Conversions API, customer data platform. Measurement that survives iOS 17.
Cross-channel paths
Modeled paths from first touch to closed deal. Channel synergy surfaced.
Marketing-sourced vs influenced
Both metrics tracked. Sales gets credit, marketing gets credit, finance sees the truth.
Cohort & LTV reporting
Attribution by acquisition cohort. LTV by channel. The reports that drive budget allocation.
BI integration
Looker, Tableau, Mode dashboards built on top. Marketing analytics that lives in the BI layer, not just HubSpot.
A few of the brands we've delivered for.
“Senior team, sprint cadence, fixed fees. The same expert who scoped our project led delivery. I never got handed off. That alone is worth the premium.”
Revenue attribution, answered.
How long does this take?
Most engagements run 6-12 weeks build, then transition to optional ongoing operations.
How is this priced?
Fixed-fee against scope for projects. Monthly for retainers. Specifics on the strategy call.
Who's on my account?
A senior project lead plus relevant specialists. One named account lead end-to-end.
How do we get started?
Book a 30-minute strategy call. We cover scope, timeline, pricing. Proposal within 48 hours if we're a fit.
Related work.
Ready to ship this?
Book 30 minutes. We'll cover what good looks like for your stage, stack, and team.
How INSIDEA works
