AU $9.63M tracked across one platform.
Hunter Pumps relied on Unleashed for revenue tracking. The data was good. The visibility wasn't. Sales lived in spreadsheets, deals tracked manually, no bridge between inventory and CRM. INSIDEA built a custom API integration plus pipeline, automation, and dashboards. Hunter Pumps finally had a complete view of AU $9.63M in revenue.
Two systems that wouldn't talk.
Hunter Pumps' reliance on Unleashed for revenue tracking was working at small scale, but the cracks were showing. Important sales data, including deal amounts, quotes, and statuses, were siloed. Revenue performance was hard to monitor. Teams spent hours manually transferring data between tools, errors crept in, updates became unreliable.
Without a bridge between Unleashed and a real CRM, the sales team couldn't access or analyze pipeline information in one place. Historical data was scattered. Stitching together past, current, and future performance felt like sifting through a maze.
A custom bridge, not a replacement.
Unleashed kept doing what it did well. HubSpot took over CRM. The integration tied them together.
Custom Unleashed-to-HubSpot API bridge
A custom integration that lets contacts, deals, and sales properties flow freely between Unleashed and HubSpot. Both systems stayed canonical for what they did best.
Custom sales pipeline
Pipeline stages tailored to Hunter Pumps' actual selling motion. Each deal moved through clearly defined stages, making tracking easier and smoothing the sales cycle.
Sequences, templates, and snippets
Communication tools introduced to keep the team consistent and save time. Sequences for outbound, templates for repeat conversations, snippets for fast follow-up.
Workflow automation
Repetitive tasks taken off reps' plates. Deal owners and statuses auto-synced between Unleashed and HubSpot. Workflows triggered timely updates with no manual error window.
Custom dashboards
Total deal amounts, open deals, and closed-won values surfaced at a glance. Revenue performance, pipeline progress, and team activity all visible in real time.
Migration without disruption
INSIDEA preserved Unleashed's role for inventory and revenue tracking while bringing CRM and sales process into HubSpot. No replacement, just clean integration.
What was actually used to ship this.
Revenue, pipeline, and reps on the same page.
AU $9.63M in revenue tracked through the unified system. Leadership saw deal amounts, open deals, and closed-won values in real time. Sales velocity improved as repetitive tasks dropped off the team's plate. Workflows triggered timely updates without errors or delays.
For the first time, leadership could see real-time results and make confident decisions. The sales engine was on autopilot for the parts that should have been automated, leaving the team free to focus on the parts that needed humans, closing deals.
“The integration acted like a bridge between two islands. We finally had a complete view of our pipeline.”
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