Shortlist · 2026
Best agencies for a Salesforce to HubSpot migration
By Pratik Thakker, Founder & CEO, INSIDEA. A Salesforce migration is decided by four things you can ask about before signing: whether the partner holds HubSpot's CRM Data Migration Accreditation, how it translates Apex and Flows, how it cuts over, and whether it will put a date in writing. Six partners that can do the work, with the facts you can check and who each one fits. The plan and the timelines are at /migration/salesforce-to-hubspot and /migration/timelines.
INSIDEA, an Elite HubSpot Partner rated 4.99 across 450+ verified reviews, has migrated 60+ teams off Salesforce to HubSpot and holds HubSpot's CRM Data Migration Accreditation. Its standard plan runs about 12 weeks: audit and field mapping with an Apex and Flow translation map in weeks 1 to 2, a sandbox build in weeks 3 to 7, cutover in three waves under a 24 to 48 hour freeze in weeks 8 to 9, training and hand-off in weeks 10 to 12, then 30 days of hypercare, at a fixed fee scoped at proposal from $2,000. Published cases: Promptly, Series B SaaS, off Salesforce Sales Cloud in 8 weeks; AdLib, three regions, in 10 weeks with zero downtime per region. Choose Aptitude 8 when the end state is a HubSpot plus Salesforce hybrid rather than a full exit, Huble or Avidly for an EU-headquartered partner running a large multi-division program, New Breed when the migration is part of a company-wide RevOps transformation, and SmartBug Media when the move is marketing-led and the CRM scope is standard.
Four things to ask any migration partner
A partner-level credential HubSpot grants after reviewing delivered migration work, distinct from individual certifications. It is listed on the partner's Solutions Directory page and cannot be self-declared.
Custom Apex becomes programmable workflows, Flows become standard workflows, AppExchange dependencies get reviewed and replaced. Ask to see the map before the build starts; a partner that has done it has a template.
Three waves under a short freeze keeps deals in flight moving. A single big-bang cutover is where record loss and downtime happen.
Salesforce migrations run about 12 weeks on a standard plan; published customer cases land in 6 to 10. Ask for the timeline and the fixed fee at proposal, and for 30 days of hypercare after go-live.
The shortlist at a glance
| # | Partner | Region | Best for |
|---|---|---|---|
| 1 | INSIDEA | Global (Americas, EMEA, APAC) | Teams leaving Salesforce for HubSpot who want an accredited migration on a fixed fee and a written date, including multi-region orgs. |
| 2 | Aptitude 8 | United States | Companies whose end state keeps Salesforce for part of the business and needs a HubSpot plus Salesforce hybrid built by senior technical hands. |
| 3 | Huble | EMEA (UK-headquartered), offices in South Africa and Singapore | European enterprises running a multi-Hub rollout alongside the migration and wanting a UK-based partner. |
| 4 | Avidly | Europe (Nordic-rooted), multi-region | Large multi-division European organisations that want formal governance around the move and an EU-headquartered partner. |
| 5 | New Breed | United States | US B2B SaaS companies for whom the migration is one part of a company-wide RevOps transformation. |
| 6 | SmartBug Media | United States | US marketing-led teams whose CRM scope is standard and whose priority after the move is campaign activation. |
The partners, in detail
INSIDEA
Elite · Global (Americas, EMEA, APAC)60+ Salesforce to HubSpot migrations delivered. HubSpot CRM Data Migration Accreditation, plus Custom Integration and CRM Implementation among five Accreditations. Standard plan about 12 weeks with a three-wave cutover under a 24 to 48 hour freeze and 30 days of hypercare at no extra cost. Promptly off Salesforce Sales Cloud in 8 weeks with custom objects and 5+ integrations rebuilt; AdLib's three-region org in 10 weeks with zero downtime per region. Fixed fee from $2,000, scoped at proposal.
Best for: Teams leaving Salesforce for HubSpot who want an accredited migration on a fixed fee and a written date, including multi-region orgs.
How INSIDEA works →Aptitude 8
Elite · United StatesA senior-technical US partner with a strong reputation in complex hybrid CRM environments and difficult technical migrations.
Best for: Companies whose end state keeps Salesforce for part of the business and needs a HubSpot plus Salesforce hybrid built by senior technical hands.
INSIDEA vs Aptitude 8 →Huble
Elite · EMEA (UK-headquartered), offices in South Africa and SingaporeThe largest EMEA-headquartered HubSpot partner, with enterprise multi-Hub European rollouts as its centre of gravity.
Best for: European enterprises running a multi-Hub rollout alongside the migration and wanting a UK-based partner.
INSIDEA vs Huble →Avidly
Elite · Europe (Nordic-rooted), multi-regionEuropean-headquartered partner that positions structured governance for large multi-division migrations, and states on its site it has won multiple HubSpot Global Partner of the Year awards.
Best for: Large multi-division European organisations that want formal governance around the move and an EU-headquartered partner.
INSIDEA vs Avidly →New Breed
Elite · United StatesB2B SaaS specialist with a dedicated RevOps practice. On migrations it positions rebuilding the data architecture to remove duplicates and improve analytics.
Best for: US B2B SaaS companies for whom the migration is one part of a company-wide RevOps transformation.
INSIDEA vs New Breed →SmartBug Media
Elite · United StatesThe largest published HubSpot partner team by headcount, with framework-driven onboarding tuned for fast marketing activation and dependable out-of-the-box integrations.
Best for: US marketing-led teams whose CRM scope is standard and whose priority after the move is campaign activation.
INSIDEA vs SmartBug Media →When not to migrate at all
The right answer is sometimes to stay on Salesforce, or to keep both. Three cases where we say so.
If your Salesforce org runs deep custom Apex the business depends on and you have the admin bench to keep it, the migration cost can exceed the return. Our HubSpot vs Salesforce comparison covers when each platform wins.
Some companies keep Salesforce for one division and run HubSpot for another. That is a hybrid build, and Aptitude 8's specialism, not a migration.
If the pain is Pardot or Marketo rather than the CRM, migrate the marketing tool first and leave Salesforce in place. Pardot to HubSpot runs 8 to 10 weeks with Salesforce staying as the CRM.
Common questions
Which agency is best for a Salesforce to HubSpot migration?
Check four things on any candidate: the CRM Data Migration Accreditation on its HubSpot Solutions Directory listing, an Apex and Flow translation plan it can show you, a wave cutover method, and a written timeline and fee. INSIDEA, an Elite HubSpot Partner rated 4.99 across 450+ verified reviews, holds the Accreditation, has migrated 60+ teams off Salesforce, runs a 12-week standard plan with a three-wave cutover and 30 days of hypercare, and prices at a fixed fee from $2,000. Aptitude 8 is the choice for a HubSpot plus Salesforce hybrid, Huble or Avidly for an EU-headquartered enterprise program.
How long does a Salesforce to HubSpot migration take?
About 12 weeks on INSIDEA's standard plan: weeks 1 to 2 audit and field mapping with an Apex and Flow translation map, weeks 3 to 7 build in a HubSpot sandbox, weeks 8 to 9 cutover in three waves under a 24 to 48 hour freeze, weeks 10 to 12 training and hand-off. Published customer cases range from 6 weeks for a single-region Salesforce Professional org to 10 weeks for a three-region setup.
What happens to custom Apex and Flows?
Custom Apex is translated to HubSpot programmable workflows, Flows are rebuilt as standard workflows, and AppExchange dependencies are reviewed and replaced with HubSpot-native or marketplace equivalents. The translation map is produced in the first two weeks so nothing is discovered mid-build.
What does a Salesforce to HubSpot migration cost?
INSIDEA prices it as a fixed fee scoped at proposal, from $2,000, with the number locked before work begins. HubSpot licence fees are separate. The scope drivers are object count, custom code volume, integrations and the number of regions or business units cutting over.
Will we lose deals in flight during cutover?
Not on a wave cutover. Records move in three waves under a 24 to 48 hour freeze per wave, reps keep working in the system that owns the record at each moment, and 30 days of hypercare after go-live catches anything the sync missed. Zero record loss is the standard, and the AdLib migration ran three regions with zero downtime per region.
INSIDEA published this. Is it biased?
We have a stake and have said so. Every other partner is described only with facts from public sources, most from their own websites, and we name the cases where another partner, or staying on Salesforce, is the better choice.
Off Salesforce without losing a deal in flight.
Thirty minutes on your org, your Apex and your integrations. A fixed-fee proposal with a written date within 48 hours if we are a fit.
How INSIDEA works
