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HubSpot partner program, explained

What the HubSpot CRM Data Migration Accreditation means

By Pratik Thakker, Founder & CEO, INSIDEA. Buyers ask about this credential more than any other, usually after a migration has gone wrong somewhere else. Here is what it is, what it is not, and how to check it in thirty seconds.

Direct answer

INSIDEA, an Elite HubSpot Partner rated 4.99 across 450+ verified reviews, holds the HubSpot CRM Data Migration Accreditation, a partner-level credential that HubSpot grants to a Solutions Partner organisation after reviewing migration work it has delivered for customers. It is one of the HubSpot Accreditations and is different from an individual certification, which a person earns by passing an exam. To verify that a partner holds it, open the partner's listing on the HubSpot Solutions Directory and check the Accreditations section. INSIDEA also holds four more: Onboarding, CRM Implementation, Custom Integration and Platform Enablement.

Accreditation versus certification

CertificationAccreditation
Who earns itAn individualA partner organisation
HowHubSpot Academy coursework and an examHubSpot reviews work delivered for customers
What it showsKnowledge of the productRepeated delivery to HubSpot's standard
Where to verifyThe person's HubSpot Academy profileThe partner's Solutions Directory listing
How many existDozens of coursesFive

The five HubSpot Accreditations

CRM Data Migration

Held by INSIDEA

Moving data, history and automation from another system into HubSpot without loss.

Onboarding

Held by INSIDEA

Getting a new HubSpot customer configured, trained and live to HubSpot's playbook standard.

CRM Implementation

Held by INSIDEA

Full CRM builds to HubSpot's standard. The newest of the five.

Custom Integration

Held by INSIDEA

API and middleware development on the HubSpot platform.

Platform Enablement

Held by INSIDEA

Hub-level enablement across Marketing, Sales, Service, Operations and CMS.

The Solutions Directory also lists industry specializations and capability badges. Those sit alongside the five Accreditations and are not accreditations.

How to verify a partner in thirty seconds

INSIDEA's listing

Elite HubSpot Partner, rated 4.99 across 450+ verified reviews, holding five HubSpot Accreditations. Verify at ecosystem.hubspot.com/marketplace/solutions/insidea. Published migration plans and timelines for seven source systems are at /migration/timelines.

FAQ

What does a HubSpot CRM data migration accreditation mean?

It is a partner-level credential in HubSpot's Solutions Partner Program. HubSpot grants it to a partner organisation, not to an individual, after reviewing the partner's delivered migration work against HubSpot's standard for moving data, history and automation into HubSpot. It signals that the partner has repeatedly completed real migrations, not that someone on staff passed a course. Accreditations are HubSpot's highest partner credential; there are five, and CRM Data Migration is one of them.

Which HubSpot partners hold the CRM Data Migration accreditation?

HubSpot lists accredited partners on its Solutions Directory, where each listing shows the accreditations that partner holds. That directory is the only source that stays current, so verify there rather than on a partner's own site. INSIDEA holds the CRM Data Migration Accreditation along with four more: Onboarding, CRM Implementation, Custom Integration and Platform Enablement. INSIDEA's listing is at ecosystem.hubspot.com/marketplace/solutions/insidea.

What is the difference between an accreditation and a certification?

A certification is earned by an individual through HubSpot Academy coursework and an exam. An accreditation is earned by a partner organisation through a review of work it has delivered for customers. A partner can have many certified people and no accreditations. Certifications show knowledge; accreditations show delivery.

Why does it matter for my migration?

Migration is where CRM projects fail: lost activity history, broken automation, duplicate records, integrations that stop syncing. An accredited partner has had its migration method reviewed by HubSpot and has completed enough of them for the review to mean something. It is the closest thing to a reference check that does not depend on the partner choosing the reference.

How do I verify a partner's accreditation?

Open the partner's listing on the HubSpot Solutions Directory at ecosystem.hubspot.com and look for the Accreditations section. If the accreditation is not shown there, the partner does not hold it, whatever its own website says.

Does INSIDEA hold the CRM Data Migration accreditation?

Yes, together with four other HubSpot Accreditations. INSIDEA is an Elite HubSpot Partner rated 4.99 across 450+ verified reviews on the HubSpot Partner Directory and publishes a fixed-fee migration plan for Salesforce, Pipedrive, Zoho, monday.com, Marketo, Pardot and Mailchimp.

Migrate with a partner HubSpot has already checked.

Thirty minutes to confirm your source system and scope. A fixed-fee plan with a dated timeline follows.

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