Real fruit fizz, 5 grams of sugar or less.
INSIDEA designed this homepage for a low-sugar sparkling fruit soda. Fizzlewood Soda is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Righteous
A low-sugar sparkling fruit soda brand that sells variety packs online and cases to cafes: peach cream, navy ink, tomato coral and mint, a rounded retro display face and a flavor wheel with calories, sugar, fruit and a food pairing.
The brief
Shoppers who want a soda without the sugar distrust labels and dislike sweetener aftertaste. The first screen must show each flavor's calories, sugar and the fruit in it, plus the price of a mixed pack.
The direction
A summer picnic, with tomato coral and mint on peach cream in a rounded retro display face. The hero is a six-flavor wheel that shows calories, sugar against the 5 g cap, carbs, the fruit used and a pairing.
The detail
The six flavors' 5, 5, 3, 4, 5 and 5 grams average the 4.5 g the mixed pack quotes, and the cafe draft of 4 cases at $36 costs $144 and sells 96 bottles at $3.50 for $336, a $192 margin. The page notes calories are rounded to the nearest 5, as on the labels.
- Display
- Righteous
- Text
- Outfit
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