Small-batch heat, packed your way.
INSIDEA designed this homepage for a hot sauce maker. Emberlot Pantry is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Shrikhand
A small-batch hot sauce maker that builds the box with you: chili red, mustard and cream, a fat retro script and a free-shipping bar that fills as you pick.
The brief
Gift buyers want a box that feels chosen, and the brand needs a larger order. Let them pick four by heat and see free shipping get closer.
The direction
Bold and retro, with a fat script over a classic serif. The hero filters twelve sauces by heat, fills a box of four and shows the gap to free shipping, a gift note and a ship date.
The detail
Free shipping starts at $45 in sauce before the $4 full-box saving, the message is right for every four-jar combination, and every ship date is a weekday.
- Display
- Shrikhand
- Text
- Libre Baskerville
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