Stonewashed linen, made to sleep in.
INSIDEA designed this homepage for made-to-order linen bedding. Flaxendell is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Sumana
A linen bedding brand that sews sheet sets and duvet covers to order by size and color: warm oat, charcoal, flax beige and slate blue, a soft high-contrast serif and a bedding builder with size, pieces, color and a live total.
The brief
Linen buyers worry about the price, the fit on a deep mattress and how long a made-to-order set takes. Show the size, the pieces, the color lead time and the total in the first screen.
The direction
Quiet bedroom editorial, with slate blue and flax beige on warm oat paper and a soft high-contrast serif. The hero builder picks one of five sizes, the pieces and one of eight colors, then shows the trial, ship time and total.
The detail
The Queen fitted sheet at $118, flat sheet at $108 and pillowcases at $72 make the $298 set, and adding the $248 duvet cover gives the $546 whole bed. The page says a set costs exactly what its pieces add up to and promises only that the linen will shrink very little.
- Display
- Sumana
- Text
- Lato
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