Measure the wall. We fit the rest.
INSIDEA designed this homepage for steel wall shelving cut to measure. Rackhorn Shelving is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Syncopate
A modular steel shelving brand that cuts wall systems to the buyer's measurements: deep blue-black, cool white, mint and signal yellow, a wide engineered display face and a wall planner that prices every part.
The brief
Buyers have a wall and a tape measure but no idea how many uprights and shelves they need, or what it costs. The first screen must turn width and height into a parts list and a price.
The direction
Technical and precise, wide engineered type on blue-black with mint for live values. The hero is a wall planner: width, height and shelves per bay, a scaled drawing, and a parts table with cut sizes, line prices and a ship date.
The detail
Four $36 uprights, three $34 top rails and fifteen $16 shelves make $144, $102 and $240, the $486 kit total, and the same rate card prices the 84 in example wall at $386. Load is stated as 60 lb per shelf, evenly loaded, and the fit check is said to catch most mistakes, not all.
- Display
- Syncopate
- Text
- IBM Plex Sans
More consumer brands and dtc concepts
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