Built for the wet side of the ridge.
INSIDEA designed this homepage for an outdoor apparel brand. Skelridge is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Fjalla One
A technical outdoor apparel brand with a fit finder: slate, glacier white and signal yellow, condensed uppercase type and a size you can trust.
The brief
Shell jackets come back when the size is wrong. Ask for height, chest and what goes underneath, then give one size and say why.
The direction
Rugged and clear, with condensed uppercase headings. The hero is a fit finder that returns a size, a fit note and a comfort range, with free exchanges stated up front.
The detail
The finder and the size chart agree for both cuts, the comfort range is labeled guidance, not a safety rating, and specs stack into readable rows on a phone.
- Display
- Fjalla One
- Text
- Cabin
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