Row at home. Race the clock.
INSIDEA designed this homepage for a home water rower with a home trial. Pullhaven Rowers is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Bai Jamjuree
A brand that sells one wood-and-steel water rower direct with a 30-day home trial: carbon black, cool white, signal orange and gunmetal, a technical sans with tabular numbers and a race console that rows against a ghost.
The brief
A rower is hard to judge in a store and harder to judge online, and home workouts get dull without a target. The first screen must show the price, the trial and what makes each row worth racing.
The direction
Race console, dark and precise with one hot orange for the live line. The hero replays a 2,000 m piece: time, meters, split and stroke rate, a gap bar against the last row, and a split chart you can scrub.
The detail
A 1:58 average split gives 3:56.0 at 1,000 m and a 7:52.0 projected finish, eight seconds under the 8:00.0 ghost, and the $1,295 rower plus the $69 floor mat is the $1,364 common order. Noise is stated as a measured 52 dB at 1 m and 26 strokes a minute rather than a vague promise of quiet.
- Display
- Bai Jamjuree
- Text
- Barlow
More consumer brands and dtc concepts
See all 28
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