A full gym in 48 square feet.
INSIDEA designed this homepage for a home gym brand selling kits sized to a space. Gymnook is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Sofia Sans Extra Condensed
A home gym brand that sells racks, benches and adjustable dumbbells as kits sized to a garage corner or spare room: off-white, black, school-bus yellow and deep green, ultra-condensed capitals and a builder that draws the kit to scale with a total.
The brief
People want a real home gym but fear it will not fit beside the car or under a low ceiling. Show the floor space, a plan drawn to scale and the full kit total in the first screen.
The direction
Bright and bold, with ultra-condensed black capitals on off-white and school-bus yellow for actions. The hero is a gym builder: pick 5 x 8, 6 x 8 or 8 x 10 ft and training goals, and a top-down plan on 2 ft tiles shows the rack, bench and weights with an itemized $1,840 total.
The detail
The six Nook items, $620, $230, $180, $210, $250 and $350, add to $1,840, and the same four shared pieces at $1,040 plus each rack and floor give $1,750 and $2,180 for the other kits, with floor at $3.75 a square foot. Ceiling heights are given as rack height plus 4 inches, so nobody guesses.
- Display
- Sofia Sans Extra Condensed
- Text
- Public Sans
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