Two gummies. No chalky pills.
INSIDEA designed this homepage for an adult gummy vitamin brand. Gumbleberry is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Chango
An adult gummy vitamin brand that sells three fruit-flavored formulas by subscription or one-time order: deep grape, cream, tangerine and mint, a chunky rounded display face and a side-by-side jar comparison with a subscribe toggle.
The brief
Adults who skip their tablets want a vitamin they will take, but they check sugar and the real daily cost first. Show the three formulas side by side with sugar, count, jar price and price per day in the first screen.
The direction
Candy-shop bold, with a chunky rounded face in cream on deep grape and tangerine and mint accents. The hero compares the three jars by flavor, sugar per serving, gummies per jar, jar price and price per day, with a subscribe or one-time toggle.
The detail
Each 60-count jar lasts 30 days, so $24.90, $19.80 and $26.70 become $0.83, $0.66 and $0.89 a day, and the swapped box of $19.80 plus $26.70 is the $46.50 shown, or $1.55 a day. The page tells readers to ask a doctor before taking Daily Multi and D3 + Zinc together.
- Display
- Chango
- Text
- Nunito
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