Drop 14 lands Friday.
INSIDEA designed this homepage for a sneaker label. Graylace is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Unbounded
A sneaker label that runs drops fairly: near-black, chalk and acid lime, a wide display face and a countdown with the stock in plain view.
The brief
Limited drops feel rigged when stock and rules are hidden. Put the date, what is left by size and the raffle rules on the first screen.
The direction
Loud and dark, with a wide geometric display face. The hero counts down to a dated draw, shows sizes left and takes a raffle entry with the rules beside it.
The detail
460 pairs made, 276 sold in early access and 184 in the raffle, every size row adds up, every drop in the archive landed on a Friday, and no stock counter moves at random.
- Display
- Unbounded
- Text
- Chakra Petch
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