Tested by lot. Mixed in seconds.
INSIDEA designed this homepage for a lab-tested whey protein brand for lifters. Gritfield Nutrition is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- League Gothic
A protein powder brand for lifters that publishes independent lab results for every batch and sells direct by the tub: near-black, chalk white and one acid lime, tall condensed capitals and a batch lookup that reads the lot number off your tub.
The brief
Lifters and coaches have stopped trusting protein labels and want proof of what is in the tub they actually bought. Show a lot lookup, the protein per scoop and the price per tub in the first screen.
The direction
Gym-floor hard, with tall condensed capitals in chalk on near-black and lime only for actions and passes. The hero is a batch lookup with recent lot numbers, beside a lab-report table of the last eight lots with protein, four metals, the banned screen and microbes.
The detail
Lot numbers start at 1001, so 26-1193 is the 193rd lot tested, and the 3 held lots include 26-1190 at 22.6 g against a 24 g label; $49 for 30 scoops and $109 for 75 give the $1.63 and $1.45 per scoop shown. The metal pass lines are labeled as the brand's own, not a legal limit.
- Display
- League Gothic
- Text
- Barlow
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