A sofa you can see before it ships.
INSIDEA designed this homepage for a made-to-order sofa brand. Settlewick is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Prata
A made-to-order sofa brand that checks the doorway before the cart: oatmeal, terracotta and olive, a high-contrast serif and a working configurator.
The brief
A sofa is a big online purchase that can fail at the front door. Show the price, the week it ships and whether it fits through the door before checkout.
The direction
Soft and editorial, with a high-contrast serif. The hero configures size, fabric and legs, then runs a will-it-fit check against door, hall and stairs.
The detail
Sizes run $1,690 to $2,090 before upgrades, ship windows follow each fabric's lead time, and the fit check uses real diagonal and corner geometry, labeled a guide.
- Display
- Prata
- Text
- Kumbh Sans
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