Every herb, traced to its field.
INSIDEA designed this homepage for a small-batch herbal supplement maker. Elderwyck Apothecary is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Sorts Mill Goudy
A small-batch herbal supplement maker that shows where every botanical was grown: parchment, iron-gall ink, walnut brown and dried-herb green, an antique book serif and a source ledger that pins each herb to its grower and batch.
The brief
Buyers of herbal supplements cannot tell where the plant came from or whether anyone tested it. Show each herb's grower, harvest month and batch record in the first screen.
The direction
An old apothecary, with walnut and herb green on parchment and an antique book serif. The hero is a source ledger with six numbered pins on two regional maps, a list of herbs with harvest months and an open batch card.
The detail
The $28 ashwagandha jar is $25.20 on the 10% refill plan, and 60 capsules at two a day last the 30 days of the shortest refill rhythm. The page carries the standard notice that its products are not meant to diagnose, treat, cure or prevent any disease and sends health questions to a doctor.
- Display
- Sorts Mill Goudy
- Text
- Source Sans 3
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