Your vitamins, sorted by the day.
INSIDEA designed this homepage for a personalized daily vitamin pack subscription. Plenwick Daily is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Host Grotesk
A personalized vitamin subscription that turns a five-question quiz into a monthly box of dated sachets, with a clean and calm homepage: pale sage paper, deep green ink, teal and one apricot accent, a crisp grotesk with generous spacing and a pack builder where nutrients switch on and off and the sachet and price update.
The brief
People who take several supplements lose track of which bottle they opened and pay for doses they may not need. The first screen must show what goes in each daily sachet, why it was suggested and what the month costs.
The direction
Clean and calm, with pale sage paper, deep green ink and apricot saved for the price. The hero builder lists the quiz answers and eight nutrients with switches, beside a printed Day 1 sachet and the 30-day total.
The detail
The five picks at $5, $8, $12, $4 and $5 make the $34 pack, about $1.13 a day, and three months at $34 is $102, or $91.80 with 10% off. The page says the quiz does not diagnose anything and asks some buyers to check with a doctor first.
- Display
- Host Grotesk
- Text
- Inter
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