Never run out at 2 a.m.
INSIDEA designed this homepage for a diaper and wipes subscription. Dappletot is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Chewy
A diaper and wipes subscription that times each box to the baby's size and daily use: deep navy, cream, lemon yellow and bubblegum pink, a chubby playful display face and a calculator that sets boxes, price and the next delivery date.
The brief
Tired parents run out of diapers at the worst hour and subscriptions rarely keep up when a baby sizes up. The first screen must show the monthly count, the price and the date the next box lands.
The direction
Bright and soft for night feeds, with lemon and pink on deep navy and a chubby display face. The hero calculator takes size, diapers a day and the count left at home, then shows a month of sleeves, the next box on a calendar and the price.
The detail
Six a day for 30 days is 180 diapers, or 6 sleeves of 30 at $9.00, and with 2 wipes packs at $4.00 the month is $62.00. The page notes that weight ranges overlap on purpose and promises never to move a box later without asking.
- Display
- Chewy
- Text
- Quicksand
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