Built for curbs, trunks and naps.
INSIDEA designed this homepage for a direct-to-parent stroller brand. Trundlewell is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- M PLUS Rounded 1c
A stroller brand that sells three models direct and helps parents compare weight, fold size and trunk fit: navy-black, warm white, marigold and sky blue, a modern rounded display face and a compare-and-fit panel with a trunk checker by car size.
The brief
Parents regret strollers that are too heavy for the stairs or will not fit the trunk, and they only find out after buying. The first screen must compare the three models by weight, folded size, recline and price and check the fold against their car.
The direction
City-sleek, rounded type on navy-black with marigold for the pick. The hero switches between three models, charts their weight on the stairs and draws the folded stroller to scale on the floor of a small hatch, sedan, compact SUV or minivan.
The detail
Pootle's 22 in folded length on a 41 in wide compact SUV floor leaves the 19 in the checker reports, and the folds of 20 × 14 × 8, 22 × 18 × 9 and 30 × 24 × 12 in work out to the table's 1.3, 2.1 and 5.0 cu ft. The Jaunt fits the common carry-on size, but the page tells parents that airlines set their own rules.
- Display
- M PLUS Rounded 1c
- Text
- DM Sans
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