Cold brew, steeped 20 hours.
INSIDEA designed this homepage for a canned cold brew coffee brand. Umbralto Cold Brew is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Dela Gothic One
A canned cold brew brand that sells mixed cases direct and prints the caffeine on every can: espresso black, crema tan, caramel and chili red, a heavy blocky display face and a 12-slot case builder that totals the milligrams.
The brief
Cold brew drinkers rarely know how much caffeine is in a can, and the number drifts from batch to batch. The first screen must let them mix a case by flavor and see the caffeine per can and for the whole case.
The direction
Late-night roastery, blocky type on espresso black with caramel and chili accents. The hero is a case builder: add flavors to a 12-slot grid, see each can's milligrams and the case total, choose one-time or subscribe, and check the tested batch behind each flavor.
The detail
Four Black at 180 mg, four Oat latte at 150, two Burnt caramel at 160 and two Chili mocha at 140 make the House mix's 1,920 mg, or 160 mg a can, and the one batch tested 11 mg over its label is the one held of seven. The label is promised within 10 mg rather than exact, and the footer advises against it for children and anyone pregnant, nursing or sensitive to caffeine.
- Display
- Dela Gothic One
- Text
- Rubik
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