One ring, made for one hand, in our own workshop.
INSIDEA designed this homepage for a fine jewelry studio. Linnet & Fold is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Marcellus
A fine jewelry studio that sells made-to-order rings online: ivory, ink and champagne gold, a carved serif and a ring builder with sizing help.
The brief
A ring is a high-value purchase made without trying it on. Answer price, size, materials, make time and returns before the buyer has to ask.
The direction
Quiet luxury, with a carved classical serif. The hero builds a ring from metal, stone shape, carat and size, with an engraving preview and the ship-by date.
The detail
Every ring is a $640 setting plus the stone, ring sizes follow the standard US measure, the make time is 15 working days, and engraved rings change the return terms in plain words.
- Display
- Marcellus
- Text
- Josefin Sans
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