Wooden toys, finished by hand.
INSIDEA designed this homepage for a small wooden toy maker. Pegrowan Toyworks is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Rufina
A small Vermont workshop that sells hand-finished wooden toys and helps gift buyers pick by age and budget: unbleached paper, walnut ink, brick red and forest green, a calm book serif and a gift finder that names who sanded each toy.
The brief
Gift buyers do not know which wooden toy suits a child's age or fits their budget. The first screen must filter by both and show the wood, the finish and the maker for each match.
The direction
Workshop classic, warm paper tones with a quiet book serif. The hero is a gift finder with age and budget chips, matching toys with wood, finish and maker, and a running total with $6 gift wrap.
The detail
The shelf holds 12 toys, four under $40, four from $40 to $70 and four over $70, and each of the four makers finishes three of them; the $64 dachshund plus $6 wrap is the $70 total. The page never calls the toys organic or non-toxic, only third-party tested to the US toy safety standard.
- Display
- Rufina
- Text
- Cabin
More consumer brands and dtc concepts
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