Soft cotton, sized for what’s next.
INSIDEA designed this homepage for an organic cotton baby clothing brand. Puddlebee Cotton is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Madimi One
An organic cotton baby clothing brand that ships seasonal bundles sized ahead from one birth month: warm white, dusk purple, peach and sage, a round, bouncy display face and a size-ahead planner for the next four seasons.
The brief
Babies outgrow clothes before they are worn, and parents end up guessing sizes in the store aisle every season. Show the size for each coming season, the bundle and its price, and the next ship date in the first screen.
The direction
Soft and friendly, with a round display face in dusk purple on warm white and peach and sage accents. The hero planner takes a birth or due month and a bundle size, then lists four seasons with the baby's age and the size that fits by each season's last month, beside the season and Year plan prices.
The detail
Four Year plan bundles at $62 make the $248 shown, $24 less than four at $68, and a January 2026 baby is 10 months at the end of November, which lands in the highlighted 9 to 12 mo size. The page tells parents of babies who run long or heavy to size by weight and height instead.
- Display
- Madimi One
- Text
- Mulish
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