Cleanse. Treat. Seal. Nothing extra.
INSIDEA designed this homepage for a skincare brand. Merrowe is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Italiana
A skincare brand that sells three-step routines instead of a long shelf: blush clay, cocoa and cream, with a routine builder in the first screen.
The brief
Shoppers are tired of ten-step routines and vague labels. Sell one routine for their skin, show what is in every bottle, and make the subscription easy to change.
The direction
Calm and tactile, with a thin wide-set display serif. The hero builds a three-product routine from skin type and concern, with sizes, a one-time price and a subscribe-and-save price.
The detail
Every routine from $70 one time, 15% less on subscription, each ingredient list opens in full, and nothing on the page says a product treats a condition.
- Display
- Italiana
- Text
- Tenor Sans
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