Mix the glazes. Set the table.
INSIDEA designed this homepage for mix-and-match hand-dipped tableware. Dabbleware Ceramics is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Corben
A studio ceramics brand that sells plates, bowls and mugs to mix across six hand-dipped glazes: cream, navy ink, coral and celadon, a soft bouncy serif and a place-setting builder with a running total.
The brief
Buyers like the idea of mismatched tableware but cannot picture how the glazes look together or what a full setting costs. Show a setting in mixed glazes and its price in the first screen.
The direction
Playful and warm, with coral and celadon glazes on a cream canvas and a soft rounded serif. The hero is a builder where each of four pieces takes any of six glazes, with per-piece prices and a running subtotal.
The detail
The $34 plate, $24 side plate, $28 bowl and $26 mug make the $112 setting, which is $38 short of free shipping at $150, and the set for four at $448 is four settings. The page warns that pieces will be close to the photos but never identical.
- Display
- Corben
- Text
- Karla
More consumer brands and dtc concepts
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