Heavy pans for hot burners.
INSIDEA designed this homepage for a direct-to-buyer cookware brand. Searwell Pans is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Red Rose
A cookware brand that sells carbon steel, stainless and cast iron pans direct and helps buyers choose the right one: soot black, hot ember orange, steel gray and bone, a squared modern display face and a side-by-side spec board.
The brief
Buyers cannot picture how carbon steel, stainless and cast iron differ on their own stove, so they stall or pick wrong. The first screen must compare the three by weight, heat-up time, oven limit, care and price.
The direction
Hot kitchen, squared type on soot black with ember orange for the pick. The hero is a spec board: choose 8, 10 or 12 inches and see the three metals side by side with bars for weight and heat-up, plus a card for the chosen pan.
The detail
The 10 in pans at $95, $110 and $70 add to the $275 bought singly, and the $30 set saving gives the $245 set price; the 3.4 lb and 5.3 lb weights back the line about two-thirds the weight of cast iron. The warranty covers cracks, warping and loose handles, and says plainly it does not cover rust or worn seasoning.
- Display
- Red Rose
- Text
- Work Sans
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