Real food, cooked and portioned for your dog.
INSIDEA designed this homepage for a fresh dog food brand. Hollowpaw is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Lilita One
A fresh dog food brand that prices the plan before sign-up: butter yellow, grass green and tomato, with a portion calculator in the first screen.
The brief
Owners want to know the daily portion and the real price before they hand over an email. Show both from four answers.
The direction
Playful and sunny, with a round chunky display face. The hero turns a dog's name, weight, age and activity into grams a day, price per day and a first-box total.
The detail
The portion formula is printed and labeled an illustrative example, every box is the daily price times 14 or 28 days, and health questions go to the vet.
- Display
- Lilita One
- Text
- Quicksand
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