Pick your weight by color.
INSIDEA designed this homepage for color-coded kettlebells for home gyms. Bopkettle is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Bungee
A kettlebell brand that gives every weight its own color and sells singles and sets: deep indigo, cream, hot pink and pool blue, a blocky stacked display face and a tappable rack that builds a set with a running total.
The brief
Home lifters squint at stamped numbers between sets and are unsure which weight to buy first. Show the colors, each bell's size and price, and what a starter set costs in the first screen.
The direction
Playful and strong, with hot pink and pool blue on deep indigo in a blocky display face. The hero is a rack of eight colored bells: tap one for weight, handle, window and price, and add it to a set.
The detail
Cream 12 at $69, Pink 16 at $79 and Pool 20 at $89 make $237 as singles and $219 after $6 off each of three, for 48 kg of iron. The page says plainly that its colors are not the competition color code.
- Display
- Bungee
- Text
- Rubik
More consumer brands and dtc concepts
See all 28
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
