A studio reformer for the spare room.
INSIDEA designed this homepage for a folding white oak studio reformer. Folvane is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Consumer brands and DTC
- Typeface
- Bellefair
A maker of one folding white oak reformer that wants buyers to know it fits their spare room before they order: plaster, warm ink, terracotta and sage, a light display serif and a room fit check that draws the reformer on a one-foot grid.
The brief
People want a full-length reformer at home but doubt it will fit a spare room or make it up the stairs. Show the space it needs, how small it folds and the delivered price in the first screen.
The direction
Quiet and warm like a calm studio, with a light display serif in warm ink on plaster and terracotta accents. The hero is a room fit check that takes length, width and ceiling height, draws the open and folded footprint and reports the inches to spare, above the $3,450 delivered price and the 30-day home trial.
The detail
The sample 12 ft by 10 ft 6 in room clears the 11 ft 0 in by 6 ft 2 in range zone by 12 and 52 inches, and $3,450 over 24 months is the $143.75 a month quoted. Financing is marked subject to approval, and the page makes no fitness or weight-loss claims.
- Display
- Bellefair
- Text
- Jost
More consumer brands and dtc concepts
See all 28
Want a site like this?
30 minutes with our team. We look at your current site and what a rebuild would take.
How INSIDEA works
