32 website concepts

Local professionals website examples.

People rarely shop for a lawyer, an accountant or a lender for fun. They come with a decision to make and a worry about the bill. What they need to find fast is what it will cost, who they will work with and proof that the numbers are honest. A homepage that shows that first gives them a reason to call.

These homepage concepts for fictional brands were designed by INSIDEA's team as examples, not client sites. They cover a law firm, an accounting firm, a real estate brokerage, an insurance agency, a wealth advisor, a mortgage lender, a credit union and a property manager, each opening on a fee, a rate or a tool a visitor can check.

What these homepages put first

The fee in writing first

Instead of asking visitors to call for a quote, the homepage names the fee model and the typical cost up front, so owners can see what they will pay before the first meeting.

See it in Penwarden & Holt, Columnar CPA and Halvard Row.

Rates you can check yourself

Lenders and credit unions show every rate with its APR or APY right beside it, so a visitor can check the numbers instead of taking them on trust.

See it in Corbelle and Ashgrove.

A local expert's honest view

The first screen shows what a person who knows the market would tell you, such as an agent's pick among carriers or what homes on one street sold for, which a big portal cannot.

See it in Tullman & Rhee and Hollin & Pace.