Self‑employed? Bring your real numbers.
INSIDEA designed this homepage for a mortgage broker for self-employed borrowers. Ownbook Home Loans is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Bigshot One
A Denver mortgage broker for self-employed, 1099 and small business borrowers, with a homepage that lists the documents each loan type asks for and starts a free document check: near-black, off-white, mint and slate, a fat, playful Bigshot One display and a first screen of huge type.
The brief
Self-employed borrowers get turned away because their income does not look like a paycheck, and they do not know which papers will count. The page must show which loan types fit how they earn and get them to start a document check.
The direction
Bold and direct, on a near-black ground with one mint accent. The first screen is a type poster: a fat off-white headline across three tight lines and nearly the full width, with a single mint button beneath it and no image.
The detail
For a 1099 contractor, the four loan types need 3, 3, 3 and 2 documents plus 2 shared ones, which makes the 13 shown, and the 1.75% fee on a $400,000 loan is the $7,000 in the worked example. The page shows no rates and says nothing on it is a commitment to lend.
- Display
- Bigshot One
- Text
- DM Sans
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