Plan your closing around your report date.
INSIDEA designed this homepage for a VA mortgage lender for military families. Stalwick Home Loans is a fictional brand, so the names, people and numbers on the page are invented.
- Industry
- Local professionals
- Typeface
- Solway
A mortgage lender focused on VA loans for service members, veterans and military families who move on orders, with a page that explains eligibility and the move timeline and starts applications: kraft tan, navy and brick red with white, a sturdy slab serif and a close-up of new house keys resting on a moving box.
The brief
Military families have to buy a home on a fixed clock set by their orders, often from the other side of the country, under VA rules few people know. The page has to count back from the report date, explain who is eligible and get families to start an application.
The direction
Practical and warm, with kraft cardboard tan, navy type and a brick red button, set in a sturdy slab serif. The first screen is a product close-up: a ring of three brass house keys on the open flap of a moving box fills the right side, with the heavy navy headline and one brick red Start your application button on the plain kraft left and three links in a pill at top right.
The detail
The plan's 2 weeks of prep, 2 of shopping, 6 from contract to close and 2 to move in make the 12 weeks from a Dec 22, 2026 certificate request to a Mar 16, 2027 report date, with closing on Mar 2; rates are left off the page because they change daily, and it says the VA, not the lender, decides eligibility.
- Display
- Solway
- Text
- Source Sans 3
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